The Swiss says goodbye to tennis this Friday in a match at the Laver Cup in which he will play alongside Rafa Nadal in the same doubles team.
Between 25,000 and 50,000 euros. That is the price range to see Roger Federer one last time. Tickets to attend Making Cup have soared thanks to the Swiss, who will delight the public with his latest rackets at one of the most exclusive events in London.
And that the Laver does not stop being a practically exhibition tournament, although now it has the support of the ATP and the victories and defeats count for the official count of the circuit. Of course, it does not distribute points for the ranking.
But the tournament, organized by TEAM8, the representation agency that Federer himself runs together with his lifelong agent, Tony Godsick, remains a unique piece of the circuit, for pitting the best players in Europe against the rest. of the world and for being able to see unique scenes, such as enjoying Federer and Rafael Nadal together in the same doubles team, or the Swiss and Novak Djokovic being also couples on the court.
To the morbidity of having together with the ‘Big Four’, made up of Nadal, Federer, Djokovic and Andy Murray, for the first time in history, has been added the last minute surprise that this will be the Swiss’s last tournament, which will not will play no official competition again after this weekend.
This has broken the bank of ticket prices. A ticket for the tournament appeared, months ago, on the official website, at a maximum price of 375 pounds (430 euros), an amount adjusted to the economic level of the British capital, used to paying thousands and thousands of euros to attend Wimbledon.
In fact, the London public is not surprised by this price list, since the Masters Cup, the jewel in the crown of the ATP, was played at the O2 in London for thirteen years. The same scenario as this Laver Cup, for which prices have skyrocketed.
A ticket to the tournament is like finding a golden ticket for the chocolate factory by Willy Wonka. With the only difference that this time it is not necessary to seek fortune in chocolate bars, but to go to resale.
The most expensive tickets, those for Friday, the only day Federer will play, range between 25,000 and 50,000 euros. One last golden opportunity to lower the curtain on a career that has lasted 24 years and has left in its wake 20 Grand Slams, 310 weeks in the highest, 103 titles, two Olympic medals and more than 1,250 victories, in addition to earnings alone in prizes that reach 130 million euros.
To support Laver, a tournament now in its fifth edition, Federer has the backing of the Australian tennis federation, the US federation and the Brazilian banker Jorge Paulo Lemann.
In addition, there are several brands that have not hesitated to join Federer’s initiative, which since its inauguration in Prague in 2017, has passed through Chicago, Prague and Boston, and that after London will fly to Vancouver in 2023 and to Berlin in 2024 .
The main sponsors of the event are Rolex, Credit Suisse and Mercedes Benz, brands that are also associated with Federer, who they nourish each year with several million euros.
To these we must add the presence at the O2 of Uniqlo, the clothing brand that dresses Federer and that showered him with 300 million over ten years. The Japanese supply the clothes to all the employees of the tournament.
Within the ‘fan zone’ of the tournament is the racket brand Head, the courier company UPS, the Swiss tourist office, which has a reserved space at the exit of the O2, and even the Rafael Nadal Academy, which sponsors its programs training in Manacor.
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