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The NBA launched its new app with behind the scenes of the best basketball in the world, historical games and more

The platform is free to download and allows access to footage, news, live events and dedicated fan content.

The NBA launched its new ‘app’, which will offer fans exclusive experiences, with “unprecedented” behind-the-scenes access to teams, players and special social media-style audiovisual content to enhance their interaction with international fans .

The new ‘app’, made by NBA Digital in collaboration with Turner Sports and Microsoft, will offer fans a series of content that includes day-to-day videos of the teams, as well as the possibility of re-watching historical games and the Finals since 2000.

The NBA will also allow the creation of user profiles through NBA ID and will offer exclusive experiences in collaboration with its sponsors, ticket promotions and a series of prizes.

The ‘app’ includes the NBA League Pass, the platform where fans can watch the season’s games, the price of which has been reduced.

The collaboration with Microsoft also developed an ‘integrated digital platform’ that will offer recommended content to each user depending on their preferences.

A vertical video format was also implemented, in the style of social networks, to see the most outstanding plays of the matches in a more dynamic way.

Another important novelty will be the so-called ‘Gameday Experience’, which for the first time will allow fans to follow the press conferences before and after the matches live digitally.

“Launching our new app and digital platform is a key moment in our journey to continue building and enhancing our fan offerings. We are excited to deliver a revamped product that will enhance and personalize the way fans interact with the league.” on a daily basis,” said Chris Benyarko, an NBA manager.

Source: EFE

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