Today in “Human billboards, but we’re kind of it?” news: Actors hired to promote upcoming horror film Smile infiltrate three different Major League Baseball games last nighttaking positions where they would be captured on the motionless show and smiling directly at the camera for several rounds at a time.
Clever, right?
If you haven’t seen the trailer for Smile– which really freaked us out with some of its most shocking images – the stunt pretty much sums up the creepy appeal of the film: lots of people standing still with blank, creepy smiles that stick around for too long. (Of course, most of them aren’t wearing movie name t-shirts either, but those are the realities of movie marketing.)
Most of the time, however, we just enjoy everything
Uh, welcome to Oakland? pic.twitter.com/Zn6mu45t5P
— SNY (@SNYtv) September 24, 2022
and photos that have
Dude in the blue, you’re scaring everybody pic.twitter.com/x0e4ekCLM4
— Steve Perrault (@Steve_Perrault) September 23, 2022
today, as various commentators are confused and/or freaked out by the appearance of these horror movie weirdos. (Also there are
The absolute balls on this security guard to confront a literal demon pic.twitter.com/39o7is11PU
— Jomboy Media (@JomboyMedia) September 24, 2022
stadium security asking the Smile-r to sit down, which they very politely did.) Our favorite is
I’m really trying to relax at this ball game, but I feel like I’m an extra in a horror movie. pic.twitter.com/uCGnrjXNXV
— Jayne (@Jayne) September 24, 2022
by Jayne Perrisini, who apparently sat next to the actor who took up residence at the Oakland A’s game, getting several videos of her (and with it!).
It’s not clear how, uh, authorized this little bit of viral marketing was—in addition to the security guards, there are indications that the Smile people moved around stadiums, perhaps to stay in front of the camera. If nothing else, massive kudos to the actors involved, who managed to keep a straight face (rather) for what was seemingly hours at a time in the service of the campaign.
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Alexa ?
Features an 8″ HD touchscreen that can let you watch shows, stream things or even make video calls through the 13 MP camera, you can also use it to easily control other devices. other smart devices in your home, and even display photos if you want like a digital photo frame.
Smile had its world premiere at Fantastic Fest this week; the film hits theaters on September 30.
[via Sports Illustrated]
