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The digital campaigns of Extreme Astonishment during the pandemic – Querétaro 360

The Covid-19 pandemic challenged creatives to develop advertising campaigns capable of building loyalty in a changing global environment. In 2020, the personalized experience as a method of reaching. For this reason, Astonishment Extreme created relevant digital campaigns focused on the audience of social networks. Sam’s Club & Nestlé, Pepsi Ecuador, Camilo and Sony Music were part of various strategies that increased the interest of a large number of users.

Cases of success in pandemic by Extreme Astonishment

During the first months of the year 2020, the agencies of marketing they were forced to rethink their strategies, since the social context changed significantly. What was a problem for many, it was presented as an opportunity for publicity. During that year, Astonishment Extreme developed campaigns focused on creating experiences close to the distance, through digital platforms.

One of the most successful cases was Sam’s Club & Nestlé at Christmas 2020. In this one, they implemented personalized greetings from Santa Claus. In just 16 days, more than 1 million families called the North Pole, where the protagonist talked to the children about how well they had behaved and also specified how much time was left to visit them at his house. Thus, Mexico saw a 23% increase in traffic per day.

Successful digital campaigns in various sectors

Another of the highlights that same year was “El Golazo” for Pepsi Ecuador. The main focus was keep connected off the pitch. For this reason, the company created personalized greetings together with soccer players Adrián Gabbarini and Matías Oyola. In the bottles they placed a QR code that, when scanned, users acquired a video with their name from the athletes and even they surprised them with a video call. As a result, the strategy reached 15 countries where more than 50,000 people enjoyed the experience.

With the same approach of personal greetings, the Colombian singer-songwriter Camilo elaborated a music session for his fans. To achieve this, users entered the platform to request the song, they dedicated it to someone and the singer mentioned the name of the person in acoustic.

Seeing the results, the success of these digital campaigns is based on the study of the social context and the execution of experiences shared by the audience through social networks. In addition to this, Extreme Astonishment explored different creative aspects to create advertisements that made history even in times of pandemic.

Seen in https://www.elmundofinanciero.com/seccion/40/actividad-empresarial/las-campanas-digitales-de-asombro-extremo-durante-la-pandemia-1624

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