Just as it happens in Spain with football, the American football in the United States It is one of the largest advertising showcases in the country. Highlights in them are the half-time show, or the halftime show of the famous Super Bowl, which consists of performances or events that take place in the break times of league games. Now, Apple has managed to sign an agreement to convert its platform of streaming musical, Apple Music, as a sponsor of these shows.
[El impresionante vídeo de un vuelo de un dron para promocionar el partido de estrellas de la NFL]
Until now the main sponsor was Pepsi, something that has changed in recent weeks with the arrival of Apple Music. A multi-year deal, according to advance 9to5Mac, and that it will begin with Super Bowl 57 that will begin in February 2023.
This is combined with the latest negotiations of the company in the field of sport. For example, Apple will broadcast on Apple TV all MLS or Major League Soccer matches, all over the world, for 10 years. In addition, Apple has partnered with the MLB or Major League Baseball to issue a double weekly installment of Friday Night Baseballwith live slots before and after the two games that will be broadcast on Friday nights on Apple TV +.
Apple Music, en la Super Bowl
What does this change imply? That Apple Music’s social media channels will begin posting trailers and exclusive content related to the Super Bowl in the moments leading up to the day of the competition. In addition, Apple will have a say in the production of the halftime event, as well as in the way they are televised performances of this period.
It may seem curious that a particular service is chosen to sponsor this important event, especially with the arrival of the iPhone 14 recently on the market. However, Apple Music has many arguments to advertise at this event.
Apple TV+ y el Friday Night Baseball.
Homicronous
The first and most important of all: the arrival of the second generation AirPods Pro. In the event Far Out Apple unveiled these new headphones, which we have already analyzed in EL ESPAÑOL – Omicrono, and which go hand in hand with the use of Apple Music. As if that were not enough, not long ago the company launched in the service their services without loss, with Apple Music Lossless and the ability to streamear music with Dolby Atmos.
In fact, it is not the first time that Apple has made these agreements. When Apple Music was called iTunes years ago, it struck a deal with American Idol to host its own themed festival, as well as sponsor festivals and live events. In this sense, practically the same thing is happening.
Agreement between Apple and Major League Soccer.
Homicronous
Apple, on top of all this, is expected to land a deal to stream NFL Sunday Ticket on Apple TV, with an estimated price range according to The New York Times of 2,500 million dollars. This agreement, together with those of the MBL Friday Night Baseball and the rights to broadcast Major League Soccer speaks to Apple’s intention to be present in the most important competitive events.
