The superstar Rihanna will host the always spectacular halftime concert of the Super Bowl next February, reveals this Sunday the site The Hollywood Reporter. “IT’S ON” (“Let’s go!”), tweeted Apple Music, the main sponsor of this show with massive audiences and immense financial impact. He specifies that “Rihanna will be on stage” on February 12, 2023 in Glendale, Arizona, during the final of the American football championship, the most watched event on television in the United States.
The “Umbrella” and “Diamonds” singer confirmed the information on her Instagram account, sharing the photo of a simple oval balloon that she raises at arm’s length.
The snap was picked up by the NFL American Football League. This event will mark his return to the front of the music scene.
A musical career on hold
Rihanna, born Robyn Rihanna Fenty, has been keeping the mystery for years about the release of her next album. The Barbadian singer, the richest in the world with an estimated fortune of $1.7 billion, had put her music career on hold since releasing her latest opus Anti in 2016.
Using her fame, she launched brands of lingerie, make-up. She owes her fortune to her dazzling success in the world of fashion and cosmetics, thanks to her brand Fenty Beauty, 50% owned by LVMH (also owner of Le Parisien).
She will succeed Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem. These legends of rap had, during the “halftime show” last February, chained the essential titles during an impeccably choreographed show.
A show produced by Jay-Z
The big halftime concert has been produced since 2019 by the group Roc Nation, founded by New York rapper and now wealthy businessman Jay-Z. Apple Music for its part announced in September that it was becoming the main sponsor of the concert, ousting Pepsi.
In 2021, Canadian artist The Weeknd hosted the halftime show, after Jennifer Lopez and Shakira in 2020.
The biggest stars have taken the stage during the Super Bowl, such as Michael Jackson, U2 or Madonna. The event also had its scandal when, in 2004, a bare breast of Janet Jackson appeared on the screen after a too vigorous gesture from her partner on stage Justin Timberlake.
