Speaking at the ceremony, Hidayet Türkoğlu announced that Turkey Insurance will be the name sponsor of the Basketball Super League, which is shown as one of the best leagues in Europe, for three years. Speaking at the ceremony, Atilla Benli stated that the bond between Türkiye Sigorta’s corporate culture and Turkish basketball reflects a similar spirit. He said, “As Türkiye Sigorta, we set out with the goal of reaching 84 million. Now we are excited to reflect the trust we have woven into our Turkish Basketball Super League in parallel with our name sponsorship.”
