The new horror movie smile Wins Smartest Marketer Ever!
At three Major League Baseball games on Friday, actors appeared in the stands with creepy, unwavering smiles.
The viral promo even extended to hello americawhere a creepy smiling person could be seen in the window behind Hoda Kotb.
according Sports Illustratedthe actors appeared at Red Sox-Yankees, Mets-Athletics and Cardinals-Dodgers games and managed to freak baseball fans out in person and on their television screens.
The scheme definitely got fans talking and drew attention to the next one. smile movie, which comes out September 30.
Perhaps even more impressive than the marketing tactic is the fact that the actors were able to keep smiling for so long.
As reported by audiovisual clubthe actors were able to stand still and smile for “several rounds at once.”
smile follows a doctor who experiences a traumatic event involving a patient, which triggers bizarre and unexplained events in his life.
(Also known as: smiling and scary people.)
The trailer for the film has over 19 million views and made waves on social media when it was released.
A person tweeted“The one who advertises #SmileMovie it’s too creepy. They put a woman in the baseball stands behind home plate to be filmed. And she only smiled. IT WAS FANTASTIC.”
The creepy smiles were at least polite, as one even obeyed a security guard asking him to sit down (unwavering smile, of course).
“This security guard’s absolute balls to take on a literal demon,” another person tweeted of the interaction.
watch the smile trailer below:
