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Federer, the billion man

The legendary Swiss tennis player has amassed an enormous fortune thanks to his impeccable public image and his numerous sponsorships

Roger Federer’s success has gone far beyond what he has achieved on the court. His prizes in his tournaments amount to 130 million euros, somewhat less than Rafa Nadal (131) and Novak Djokovic (159), the tennis player who has won the most money in this section in history. But it is only a small amount of the Swiss’s total earnings. His charisma, his good work and his magnetism have made him the perfect claim for the biggest luxury brands in the world. Rolex, Mercedes and Moet & Chandon are some of the sponsors that have covered Federer over the years and have allowed his total fortune to rise to more than 1,000 million, one of the largest in the world of sport. .

It was in 2020 that he became the most profitable athlete in the world, leading the Forbes list for the first time. Not even the fact that he has barely played 20 games in two and a half years has weighed down his economic popularity. In 2022 he has been the seventh highest paid athlete in the world, with an income of more than 90.7 million.

All thanks to an aura of chivalry, harmony and talent spread throughout his 24-year career. She was not surprised when Uniqlo, a Japanese clothing brand, put on the table the largest economic agreement of her career on the verge of 37 years. She 300 million in ten years, that is, 10 million per season, which covered beyond the time of her withdrawal. Federer would be armored for millions until he is 46 years old.

90 million

income

annual

Uniqlo

Rolex

Barilla

Moët & Chandon

Sunrise

Netjets

Mercedes Benz

Lindt

Swiss credit

tournament bonuses

90 million

annual income

Uniqlo

Rolex

Barilla

Moët & Chandon

Sunrise

Netjets

Mercedes Benz

Lindt

Swiss credit

Minor tournament bonuses

90 million

annual income

Uniqlo

Rolex

Barilla

Moët & Chandon

Sunrise

Netjets

Mercedes Benz

Lindt

Swiss credit

Minor tournament bonuses

With that change of clothing, Federer broke a historical relationship, the one he had had with Nike since its inception in Switzerland. The American brand watered him 150 million during his career, but was not willing to keep one of his icons because of the prohibitive price that Uniqlo set.

Yes, Federer has maintained the relationship with Rolex watches, which assure him eight million per course, as well as the Italian pasta brand Barilla, for which he receives another eight million annually. Moet & Chandon champagne gives him eight million more per season, somewhat more than the seven from Sunrise, the six from the technology company Netjets, the five from Mercedes Benz, the four from the Lindt chocolate company and the two that the Credit Suisse bank gives him. . To these should be added the sponsorships he has with Wilson, his racket supplier, On, Sunrise and the Rimowa luggage company.

Your portfolio does not end here. Federer, for many years, has received fixed bonuses for participating in tournaments, which reach 2,000 million euros and are not counted within his prize winnings. The Swiss has not received these amounts for participating in the Grand Slams, but he has in those lower category championships. In addition, he had agreements with tournaments such as Basel – his home – or Halle to attend them exclusively and not be fooled by other tournaments played in the same week.

Continuity of sponsorships

The continuity of all these sponsorships is not in danger despite the fact that Federer will not play any more official matches once the Laver Cup in London, and the fact is that the Swiss has already reiterated his intention to continue linked to tennis in one way or another. «Borg was 25 years without stepping on Wimbledon since he retired. I’m not going to be like that. I will not be a ghost for the fans. The first stop on his retirement journey will take him to spend more time with his family, especially his four children and his wife, Mirka, but Federer’s intention is to continue taking his racket out for a walk, outside of the Grand Slams and official tournaments, in exhibitions throughout the world.

This scenario is not strange for Federer, who has already been dropped on several occasions in those places on the planet not so used to having his presence. The Swiss tennis player’s tours of South America, for example, have earned him more than ten million euros each.

Roger Federer’s philanthropic activity also comes into play, which has led him to organize different charity matches throughout his professional career. The last of them, played in February 2020, brought together more than 50,000 people in South Africa together with Rafa Nadal and served to raise 3.5 million euros for educating children on the African continent. The foundation of the legendary Swiss tennis player, which has more than 18 years of history, has provided help to two million children in the world.

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