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Youku broadcasts the Badminton World Championships as the national feather hero Lin Dan leads the lineup of ultra-luxury champions_Sports_China_Bao Chunlai

Original title: Youku broadcasts the Badminton World Championships as the national feather hero Lin Dan leads the super-luxury champion commentary lineup

On August 18th, “Guoyu Changhong Chinese pride”2022The Chinese Badminton Team Expedition to the World Championships and Youku Sports Strategy Conference was held in Beijing. Olivier Ceccaldi, the exclusive copyright commercial agent of BWF and General Manager of Infront China, Bao Chunlai, World Badminton Champion, Shen Yan, Vice President of Youku Commercialization, Changhong Company spokesperson and Director of Corporate Planning Department Rao Binbin and other guests Attended the speech, and kicked off the ball together to cheer for Guoyu.

The 2022 Badminton World Championships will be held in Tokyo from August 22 to 28. The Chinese badminton team has a total of 7 singles players and 7 pairs of doubles teams to register for the competition, of which the women’s singles and women’s doubles have achieved full participation. Youku Sports will broadcast the entire event live for more than 10 hours a day, and invite world champions such as Lin Dan, Bao Chunlai, Gao Ling, Cai Yun, Li Xuerui, as well as network experts Wang Xiaoyu, college teachers Xu Dapeng, Wang Yi and other guest commentators , This is also Lin Dan’s commentary debut. At the same time, the platform will also produce planning programs such as game highlights, top five balls, interpretation of big players, professional voices, and the frontline of national badminton to provide users with more badminton content.

Olivier Ceccaldi, the exclusive copyright commercial agent of the Badminton World Federation (BWF) and general manager of Infront China, said: “Badminton is one of the most popular and popular sports in Asia, and it is developing rapidly around the world. For me, I prefer to think of it as a global sport that definitely has a “Chinese heart”. Any major badminton event has more than 300 million Chinese fans and extremely high local viewership.”

Youku has reached a five-year long-term cooperation with the BWF, and has gradually become a close partner for badminton fans through high-density scheduling, production of World Championships, Sudirman Cup, Thomas Cup, Uber Cup and other world competitions. Shen Yan, Vice President of Youku Commercialization, said: “Youku Sports has always maintained its enthusiasm for China’s sports industry, relying on innovative technologies and methods to present the charm of sports. For example, ultra-high-definition live broadcasts of large-scale events, high-quality professional commentary, interesting interaction The form allows users to have a new experience and at the same time allows the spirit of sports to inspire more Chinese people.”

Around the event, Youku Sports will carry out a series of innovations, creating professional, practical and cost-effective sports live broadcast rooms in Youku, Taobao and Diantao APP, integrating “match live broadcast + teaching demonstration + on-site experience + equipment evaluation + knowledge sharing”. , providing a professional sports supermarket for badminton enthusiasts. In addition, while watching the game, users can obtain more physical rights by extracting blind boxes, such as Changhong TV, badminton rackets, etc.

The powerful alliance between Youku Sports and Changhong is a powerful joint construction of the sports marketing ecology. Rao Binbin, spokesman of Changhong Company and director of the corporate planning department, said: “Youku uses a very professional spirit to broadcast badminton. We cooperate very well. I hope everyone can become popular with the Chinese badminton team.” Zhang Zheng, general manager of Youku Sports Center, said , hoping to “own and surpass copyright” and provide a complete “watch + play + buy” service system.

In the roundtable forum, all the guests talked about badminton and cheered for the Chinese badminton team. Badminton world champion Bao Chunlai said: “I am honored to be able to comment on the World Championships with so many teammates. I used to be a partner with them on the court, but I didn’t expect to be a commentator with them now. I think commentaries are just like coaches. They need to be objective, It is comprehensive and calm, and I also hope to have more interaction with users through barrage and other methods in the commentary.”

This summer, Youku dramas, variety shows, humanities, and animations are in full bloom. Variety shows such as Hip-hop 5 have been very popular, and the live broadcast of the Badminton World Championships will bring more exciting content to users.Return to Sohu, see more

Editor:

Disclaimer: The opinions of this article only represent the author himself, Sohu is an information publishing platform, and Sohu only provides information storage space services.

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