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Telekom extends as a sponsor: new rain of money for FC Bayern

Sport Telekom extends as sponsor

New rain of money for FC Bayern

Bundesliga.jpg" srcset="https://img.welt.de/img/sport/mobile240473779/9231627927-ci23x11-w1136/Eintracht-Frankfurt-v-FC-Bayern-Muenchen-Bundesliga.jpg 1.0x" media="(min-width: 910px)">Bundesliga.jpg" srcset="https://img.welt.de/img/sport/mobile240473779/9231627927-ci23x11-w910/Eintracht-Frankfurt-v-FC-Bayern-Muenchen-Bundesliga.jpg 1.0x" media="(min-width: 600px)">Bundesliga.jpg" srcset="https://img.welt.de/img/sport/mobile240473779/9231627927-ci23x11-w600/Eintracht-Frankfurt-v-FC-Bayern-Muenchen-Bundesliga.jpg 1.0x"> Bundesliga.jpg 1.0x" media="(min-width: 910px)">Bundesliga.jpg 1.0x" media="(min-width: 600px)">Bundesliga.jpg 1.0x">T like title and Telekom: FC Bayern is going into the future with Sadio Mane and his sponsor

T like title and Telekom: FC Bayern is going into the future with Sadio Mane and his sponsor

Source: Getty Images/Matthias Hangst

Deutsche Telekom and FC Bayern will extend their partnership until at least 2027. CEO Oliver Kahn describes the deal as extraordinary. The same applies to the price paid by the Bonn company.

Dhe FC Bayern Munich has once again extended the multi-million dollar partnership with main sponsor Telekom. The German soccer record champions and the Dax group announced on Sunday before the Bundesliga game against VfL Wolfsburg that they would continue to work together until 2027. For two decades, Europe’s largest telecommunications company, headquartered in Bonn, has been advertising on the jerseys of the Munich footballers.

“It is very unusual that we have been together with Telekom since 2002,” said Bavaria’s CEO Oliver Kahn at a press conference in the Allianz Arena. During his career as a goalkeeper, the 53-year-old also wore the distinctive “T” on the Munich jersey.

Bundesliga-Saison-19-20-FC-Bayern-Muenchen-Bayer-0.jpg" data-srcset="https://img.welt.de/img/sport/mobile240473793/7230245837-ci3x2l-w780/Fussball-1-Bundesliga-Saison-19-20-FC-Bayern-Muenchen-Bayer-0.jpg 1.0x" media="(min-width: 910px)">Bundesliga-Saison-19-20-FC-Bayern-Muenchen-Bayer-0.jpg" data-srcset="https://img.welt.de/img/sport/mobile240473793/7230245837-ci3x2l-w680/Fussball-1-Bundesliga-Saison-19-20-FC-Bayern-Muenchen-Bayer-0.jpg 1.0x" media="(min-width: 600px)">Bundesliga-Saison-19-20-FC-Bayern-Muenchen-Bayer-0.jpg" data-srcset="https://img.welt.de/img/sport/mobile240473793/7230245837-ci3x2l-w600/Fussball-1-Bundesliga-Saison-19-20-FC-Bayern-Muenchen-Bayer-0.jpg 1.0x">All in white: spectators have been the Telekom logo in the Munich stadium for many years

All in white: spectators have been the Telekom logo in the Munich stadium for many years

Source: pa/press photo agency ULMER/ULMER

The new five-year contract is said to bring in a total of around 250 million euros for the Bundesliga-Krösus. However, as usual, the contracting parties did not provide any information on the financial conditions.

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Michael Hagspihl, Senior Vice President Global Strategic Projects and Marketing Partnerships at Deutsche Telekom, emphasized that it is the longest partnership at the highest European level in football. “We’re really proud of it,” said Hagspihl. The investment in FC Bayern is absolutely worthwhile for the Dax company.

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Unlike the controversial partner Qatar Airways, the Munich club management around Kahn does not have to fear any critical voices from the fan camp in the partnership with Telekom.

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