Since the pandemic, our favorite clothes are the most comfortable: pants with elastic in cool and comfortable fabrics, sweaters, sweatshirts, joggerstennis and sandals.
In fact, the best-selling categories during 2020 and 2021 were pajamas and sportsIn addition, trends such as the leisurewear (pretty clothes to be at home) and the streetwear (relaxed street clothes), explains Natalie Silvafashion designer.
Later, with the return to the office, things also changed, we learned to mix formal pants with sportswear such as blouses and tennis shoes. This was the way in which the pandemic and other factors have changed the way we dress.
Fashion after the pandemic
For Natalia Silva, who is dedicated to predicting and proposing fashion trends, this has to do with four factors: the pandemic, the rise of tennis in the last 10 years, the resignification of luxury and the infantilization of adulthood.
“The pandemic taught us that we can be comfortable and look good, with a shirt on top and pants with slippers underneath. The comfort of home office, He has moved back to the office with more relaxed clothes or combining formal and sporty”, he explains in an interview with Tec Review.
In addition, fashion has also experienced the growth in demand for sneakers for the last 10 years. The consultancy Grand View Research estimates that the world sports footwear market will reach 196.1 billion dollars by 2030. This garment is already combined with everything, with dresses, skirts and even formal garments.
On the other hand, it has resignified the luxury in the industry. Natalia explains that, “a few years ago, luxury was clothing such as suits, ties, watches, shirts, cufflinks and briefcases, but today, a boy who wears a T-shirt, jeans and Balenciaga sneakers can be synonymous with wealth.”
More and more luxury brands are bringing out basic cotton sneakers and t-shirts, for example the 42,000 peso Balenciaga sneakers that look dirty, ripped and worn.
“The monetary value has been transferred to other types of garments that speak of a more casual language or the streetwear”, indica.
independent adult
But why are luxury brands following a more relaxed trend? In addition to the social changes caused by the SARS-CoV-2 virus, there is another social phenomenon that fashion has called: the infantilization of adulthood.
“Los millennials we are the new adults and we do not adhere to the codes of adulthood of the previous generation, we see this in memes that compare what our parents did at our age”, he indicates.
This, in fashion, translates into childhood cartoon t-shirts, tennis shoes and fun colors; “los millennials they represent another type of adulthood, a more childish and nostalgic one,” says Natalia.
One theory in the fashion industry is that there are 30-year cycles that allow fashion to come back, for example, we now see clothes from the 1980s and 1990s.
“This hypothesis explains that there is a kind of pleasure in nostalgia and every 30 years the trends of the past return,” he details.
A positive virus for the health of the environment
We pay more and more attention to what, how and where we buy. Since 2020, a report by the multinational consulting firm Capgemini showed that 79% of consumers are changing their purchasing preferences based on sustainability.
The same study detailed that 67% of consumers are more aware of the scarcity of natural resources due to the Covid-19 crisis and 65% are more interested in the repercussions of their consumption in the new normality.
In other words, people opt for garments made with organic or recycled materials, from local entrepreneurs; They bought second-hand bazaars and learned that they can give their clothes a long life.
Also, during the pandemic, consumers bought fewer clothes. The National Institute of Statistics and Geography (INEGI) documented that In 2020, Mexicans decreased their spending on clothing and footwear by 42%, compared to the figures for 2018. Among other reasons because the money went to health, which had an increase of 40%.
That is how the closets became smarter, with investments in garments or accessories that can provide different combinations and with more comfortable clothesexplained the fashion designer and entrepreneur, Natalia Silva.
Aesthetic
In the midst of the rise of comfortable clothing, the style aesthetic, a trend in the way young people of generation z dress. This movement privileges everything aesthetic and beautiful. Natalia Silva explains that this new way of dressing also has an explanation.
“While the millennials they were already working on the pandemic, generation Z was still studying and they argue that they spent the best years of their youth locked up, now they want to go out and stand out, ”he says.
So the trend is born aesthetic where glitter, neon, crazy combinations of color and textures, huge heels are used, “and above all, where the lines of the genre are diluted,” she details.
