Sportradartaking advantage of the multi-year partnership with the American basketball league, launches Virtual NBAa virtual betting solution that leverages the latest technologies related to artificial intelligence and machine learning to enable gaming operators to increase the engagement of enthusiasts with an estimated value of 2.2 billion worldwide.
The addition of Virtual NBA will offer operators 3,000 games per day, with each contest featuring 12 different betting-related markets. It will be possible to watch eight games simultaneously, which means that game operators can offer their customers meaningful choice and create multiple opportunities for engagement by using actual NBA data to simulate a “real game” basketball experience.
Frank Wenzig, Sportradar’s Managing Director Gaming, said: “Virtual sports betting is becoming increasingly popular with over 200 million tickets accepted in Sportradar’s virtual betting product portfolio so far this year. Through the introduction of Virtual NBA, featuring NBA team names and logos, Sportradar offers operators new dynamic basketball content to drive engagement by providing fans with access to the NBA betting markets. ”
Virtual NBA is able to harness the full power of Sportradar’s historical database, with a team of engineers who have processed millions of data points from previously played NBA contests to generate 480,000 basketball simulations with unprecedented realism that puts fans at the center of virtual action. The fan experience is further enhanced by the high-quality game presentation, in which hyper-realistic images were generated through the latest motion capture technology using hundreds of cameras and sensors. Data from half a million games and events, including player positioning and movement, was then analyzed using artificial intelligence and integrated to create the dynamic moves and shots featured in the Virtual NBA product. (source: Agipro)
