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behind the transfer market, the booming business of transfer window rumors

“The transfer of Jules Koundé to Chelsea practically finalized”, “Zidane at PSG, the incredible agreement”, “Mbappé’s arrival at Real Madrid is taking shape! “. Of these three announcements published on sports news sites, none have materialized: French defender Jules Koundé has joined Barcelona, ​​the new Paris-Saint-Germain coach is Christophe Galtier, and Kylian Mbappé has remained at the club. Parisian, who begins his 2022-2023 season in the French championship on Saturday August 6, in Clermont.

At the height of summer, sports information can take on the appearance of a commercial café. Since June 10 (France, England) or the beginning of July (Germany, Spain, Italy) and until 1is September, football clubs have the opportunity to reshuffle their squads by buying, loaning or selling players. Enough to panic the fans, looking for the slightest clue on the movements.

Read also: Article reserved for our subscribers Kylian Mbappé extends with PSG and rejects Real Madrid

Le 10 Sport, Foot Mercato, Maxifoot, Foot 365, Football.fr, 90min, Foot01, Foot11, The best of football the galaxy of websites that discuss the subject seems endless. They often apply the same recipes: rudimentary design, very short articles, photo of the player and title which gives hope for more than what it contains.

Inside, we sometimes find a simple statement from another media, French or foreign, rarely verified or verifiable. The more the files concern stars, the more likely they are to attract readers. This model has been tested by people sites, which have no problem distributing contradictory information in a few hours.

“If we talk nonsense, there is no death of man”

Asked by The worldthe managing editor of Football.fr, Hassen Ferroukhi, assumes to be “in the race for the audience”. The one who also leads Foot 365, Sports.fr, et DZfoot (the four sites belong to the Reworld Media group) explains that the revenues of its sites are based solely on online advertising:

“We are on a model where we seek to make page views, so we do a maximum of articles: 60 to 80 briefs per day. We have to do tons of it on each file, and for that, we have to find information: in the foreign press, especially Spanish and Italian, but also on social networks. We try to check a little bit, but from the moment the competitors talk about it, we talk about it too. The conditional is very handy. »

And if the information contradicts each other, as on Football.fr, who, on June 12, published three articles, a few hours apart, successively titled “Zidane at PSG,”everything is false !” », “Zidane at PSG, the incredible agreement”, “Zidane at PSG, it’s still no! »? “This is one more article on the soap opera. We are not on a hyperserious subject, it is not politics. If we talk nonsense, there is no death of man “, estime M. Ferroukhi.

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