Argentina will wear a new color in Qatar. Adidas in design, the double world champion selection presented this Monday a purple away jersey that Lionel Messi and his teammates will wear during the World Cup 2022. For the sportswear giant, it is a strong choice, far from traditional navy blue and black kits, which equates to gender equality.
« The new national team away shirt sends a powerful message of gender equality, aligned with the values of diversity and inclusion that our brand promotesexplained Pablo Lamo, the general manager of Adidas Argentina, in a press release. Through sport, we have the possibility of changing people’s lives, and football is one of the ideal tools for transforming reality. »
Adidas also said on its website that the garment was made with yarn containing 50% of plastic waste intercepted from islands, beaches, coastal communities and shorelines, preventing it from polluting the oceans.
