Guo Ruiqi 2022-07-26 17:26:17
The 2nd China International Consumer Goods Expo (hereinafter referred to as “Consumer Expo”) officially kicked off in Haikou, Hainan, and the NBA once again appeared at the Consumer Expo.
The Consumer Expo is the only national-level exhibition with the theme of consumer products in my country. This 6-day Consumer Expo will last until July 30. This year’s Consumer Expo adheres to the positioning of “boutique line”, and the exhibition content includes the debut of new products of many international brands and national trendy boutiques, and is committed to gradually building Hainan Free Trade Port into a leading place for consumer fashion display in the Asia-Pacific and even the world.
Consumer Expo NBA Exhibition Area
Technology elements help present a basketball carnival to the audience
In May last year, the NBA made an appearance at the first Consumer Expo, and this year is the second time for the NBA to participate in the largest consumer boutique feast in the Asia-Pacific region. The NBA booth is located in the living and living exhibition area of Hall 1, with a total area of about 300 square meters. The booth is equipped with LED stadium interactive area, NBA broadcast interactive area, NBA retail, NBA Hainan basketball training center display interaction and other functional areas. There are many NBA legends in the exhibits. Star Kobe signed jerseys, NBA championship trophies, championship rings and other fine products. Here, the audience can deeply understand the history of the NBA, the development of the NBA in China for more than 40 years, appreciate various creative products, and experience NBA culture in the interactive area.
Consumer Expo NBA Exhibition Area
NBA championship trophy
The full sense of technology is also a highlight of the NBA booth. In the interactive area, the audience can try a high-tech shooting game according to the instructions given by the LED floor – through the radar tracking method on the device, the game participants must step on a certain line during the dribble process to obtain points. The audience showed their skills one after another to experience the fun of basketball. In addition, “Gu Yifei”, the first hyper-realistic basketball digital intelligence expert created by NBA’s official partner China Mobile Migu, brought to the audience his NBA promotional film “The End of the Battle, Same Frequency with Love”, which featured NBA The exhibition area is specially invited as the host, and “hosts” the “Super Power Follow” game session on site throughout the whole process. Gu Yifei’s professional and interesting hosting and interaction made the audience feel the charm of this Migu Metaverse Sapiens, realized the virtual interaction between Sapiens and the real world, and formed a fusion of reality and virtuality. Parallel Space-Time” Sports Metaverse.
Visitors experience interactive games
Visitors experience interactive games
This year marks the 75th anniversary of the NBA. The NBA exhibited art works jointly developed with 6 artists in the fields of ceramics and Sichuan opera for the 75th anniversary of the NBA. In the media cooperation area, viewers can scan the code to download the CCTV App and BES TV App to participate in interactive games such as “Super Catch” to get gifts; TV App, SiTV’s best sports channel to watch the NBA’s exciting game content and learn about the latest game information. In addition, the NBA also displayed exquisite merchandise and gifts such as basketball clothing, equipment, peripheral products, and NBA star figure blind boxes.
Visitors shopping in the consumer goods area
The colorful and high-tech NBA booth attracted many audiences and media. A basketball fan who visited the NBA booth said that he felt like he was participating in a grand NBA fan carnival.
Promoting basketball culture and improving youth basketball training level
The signature jersey of the NBA legend Kobe Bryant displayed by the NBA at this consumer expo is actually quite related to Hainan. In September 2017, Kobe Bryant visited Haikou to participate in the launching ceremony of the NBA Hainan comprehensive project group, and left this signed jersey for fans at the event site. This participation in the Consumer Expo is also the first exhibition of this out-of-print signed jersey.
Kobe signed jersey
It was also from September 2017 that NBA China began to deeply cultivate Hainan, and is committed to promoting basketball culture and improving the level of youth basketball training in the local area. At this year’s Consumer Expo, the interaction of the NBA Hainan Basketball Training Center is also an important part of the exhibition area.
In November 2018, the first physical building of the NBA comprehensive project group and NBA China’s first long-term exhibition interactive project, the NBA Interactive Experience Center, opened, and Stephen Marbury, who was twice selected to the NBA All-Star team, was there to help. The interactive experience hall uses interactive exhibitions, videos and images to trace back the growth of the NBA since 1946, show the passion of NBA teams and players, and provide a platform for Chinese fans to exchange basketball culture. In addition, since 2018, the NBA Interactive Experience Center has successively launched a variety of basketball-themed game activities such as the All-Star Fan Challenge, the NBA Playoffs Fans Watching and Guessing Activities, and the NBA Youth Summer Camp, attracting visitors from all over the country. 60,000 passengers.
In April 2021, the Hainan NBA Basketball Training Center opened, marking the full completion of the NBA Hainan comprehensive project group. Since its operation for more than a year, the NBA Basketball Training Center has held basketball events such as the China High School Basketball Men’s League (CHBL), China University Basketball League (CUBA), as well as basketball-related events such as the NBA basketball summer camp and the “Hope Basketball Journey Program” physical education teacher training camp. The event provides basketball fans with NBA-standard basketball facilities and high-quality basketball training methods.
Rooted in Hainan to help build a sports tourism demonstration area
It is understood that in the next mid-to-early August, important events such as the 24th China College Basketball Secondary League Women’s National Finals and the NBA 3X Three-person Basketball Challenge Haikou Station will be held at the Hainan NBA Basketball Training Center one after another. In the midsummer, with the launch of more than 100 sports events such as the above-mentioned competitions and the Chinese Super League in Hainan, as well as the establishment of training bases in many countries and the holding of various sports tourism activities, the sports tourism industry in Hainan is showing a warming trend.
The “Development Plan for the National Sports Tourism Demonstration Zone in Hainan Province (2020-2025)” issued by Hainan Province pointed out that from 2023 to 2025, the establishment of the National Sports Tourism Demonstration Zone will be completed. Under the normalized epidemic prevention and control, Haikou is striving to explore a new path for the integrated development of “sports + tourism” and “sports + culture” industries. Hainan is also vigorously developing the new “sports +” business format, introducing a series of events and activities, and holding various mass Fitness activities contribute to stabilizing economic development from the sports tourism sector.
In addition, in recent years, the NBA has also actively fulfilled its social responsibilities in Hainan, and is committed to realizing the social value of basketball performance in the way of “sports people”. At the beginning of 2017, “NBA Care Action” teamed up with Jason Richardson, a two-time NBA slam dunk contest champion, to donate and build an NBA standard basketball court for Lingyao Primary School in Lingkou Town, Ding’an County, Hainan Province. At this year’s Consumer Expo, the NBA also set up a love wall at the booth to share with everyone its care for the growth of young people in remote areas.
As the most popular international professional sports league in China, the NBA hopes to use the NBA interactive experience hall and NBA basketball training center in Haikou as a platform to attract more basketball fans to learn basketball and experience the fun of basketball, enriching people’s cultural and sports life and promoting youth At the same time as basketball develops, it also uses its own global influence to contribute to the development of the sports tourism industry in Hainan and Haikou and the creation of a sports tourism demonstration area.
