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Drastic price increases also for existing customers

Dhe Internet sports broadcaster DAZN is also significantly increasing its prices for existing customers. From this Friday, the paid streaming service will send corresponding messages to those customers who currently have a cheaper subscription. DAZN had already received a lot of criticism in January when it drastically increased the costs for new customers.

Now also applies to the old customers: The costs for a monthly subscription have practically doubled, rising from 14.99 to 29.99 euros. The cheapest contract for one year costs 274.99 instead of 149.99 euros. There was initially no comment on this.

The increase in price is due to the expansion course of the online broadcaster. DAZN had recently invested massively and outperformed competitors in bidding for the media rights of the German Football League and UEFA.

“Appropriate price in the market structure”

In January, the explanation for the enormous price increase was: “The sports platform is doing justice to the quality and value of its range, which has been greatly expanded since the start of the season, and is positioning itself in the market structure with a reasonable price.”

Also this season, the streaming provider can show Bundesliga games live on Friday evening and Sunday afternoon. In addition, almost all matches of the Champions League with the five German teams are on offer.

DAZN has been active in Germany since August 2016. Initially, the monthly subscription cost 9.99 euros. Most recently, the Internet sports broadcaster had increased the price from 11.99 to 14.99 euros for the 2021/22 season. According to the pay provider, the package includes 8,000 live sports events per year in Germany.

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