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Athletics World Championships at Nike’s birthplace in Oregon


There were only 12 pairs: Bill Bowerman’s Nike “Moon Shoe”
Image: REUTERS

Nike has its soul in Eugene. It’s all reminiscent of Bill Bowerman, the co-founder of a company unafraid to intervene at the heart of the sport. The title fights are an anniversary gift.

Dhe fastest man in the world, the high-flyers in the jumping competitions, the best in the marathon – at the World Championships in Eugene (Oregon), which starts on Friday evening, even the stars will have trouble reaching the presence of Bill Bowerman. For 22 years, a mighty bronze statue on Hayward Field, the stadium in Track Town, USA, has honored the legendary coach and co-founder of Nike.

He’s standing there in a loose suit, his head tilted, a stopwatch in his left hand and binoculars in his right. Translucent on the inside and metallic on the outside, the cladding appears to be wrapped on wooden supports around the past and future of athletics in the United States: a $270 million (€259 million) newly created gem that was used for the World Cup by 13,000 increased to 30,000 seats.

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