Mexico City /
Functionality and style are two words that Victorinox and Adidas used to describe their recent collaboration. The EQT 93 VICTORINOX It is a package of limited edition sports shoes that bring together the best of the design and style of both brands, accompanied by the pocket knife Victorinox Classic SD Solemate limited edition as a special complement.
Veronika ElsenerMarketing Director of Victorinox, explains the relevance of this union for both brands and highlighted the most relevant features: “Collaborations are a strategic pillar of our marketing efforts, and we are very proud to announce this great collaboration with adidas. We are delighted with the result of the products, which provide a unique design and exciting details”, explains Veronika Elsener, Victorinox Marketing Director.
Victorinox describes that the design of the sneakers EQT 93 VICTORINOX differs between the left and right piece. Intended to represent both brands (Victorinox and Adidas), the left shoe features details familiar to Victorinox lovers; an image of the Spartan knife on the heel, the well-known Victorinox Cross and Shield on one of the sides, as well as the coordinates of the Victorinox headquarters and the brand’s corporate design on the outer and inner sole, respectively. In addition, finished with the Damascus steel material, commonly used in Victorinox products.
Regarding Adidasthe right piece has the logo of the sports brand on the heel, coordinates and corporate design on both soles, as well as on the left, and the characteristic Adidas design, the three stripes on the side.
On the other hand, the special product that accompanies these sneakers, the pocket knife Victorinox Classic SD Solemate It has unique details such as the coordinates of the Herzogenaurach and Inach headquarters, in Germany and Switzerland, a Nappa leather case and a combinable keyring. This is a versatile piece that comes with a lifetime warranty against any defects in material and workmanship.
Those interested in acquiring tennis EQT 93 VICTORINOXaccompanied by the Victorinox Classic SD SolemateThey will be able to do so through the Adidas online store and in person at Victorinox branches in Mexico, the United States, Canada and other markets.
