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Women’s football: The big financial report before the EM! Something is happening – football

The European Women’s Championship starts on July 6th, and two days later the German women’s national team also takes part in the tournament. First opponent: Denmark.

The team of national coach Martina Voss-Tecklenburg is in the middle of the preparation. But many players have already clarified their future beforehand. With regular goalkeeper Merle Frohms, defense chief Marina Hegering and shooting star Jule Brand, three DFB aces are moving to Wolfsburg.

While Hegering is on a free transfer, the champion uses a phenomenon with the other two that has long been established in men’s football but is only just beginning to emerge in women’s football: exit clauses. Together, the Wolfsburg pay a low six-digit sum as a transfer fee. The men would have paid tens of millions for this footballing quality.

For women, the sound barrier of 100,000 euros is rarely broken. Within the Bundesliga, most transfers are paid nothing at all because contracts are expiring.

Larger sums are only achieved with top players who move abroad. Pernille Harder (29) holds the record: The Dane moved from Wolfsburg to Chelsea in 2020 for a sum of between 350,000 and 500,000 euros.

Hier noch im Wolfsburg-Trikot: Pernille HarderPhoto: dpa

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Here still in the Wolfsburg jersey: Pernille HarderPhoto: dpa

For comparison: In the same year, Chelsea spent 80 million euros on Leverkusen’s Kai Havertz (23).

So far, no club has pulled the exit clause for Wolfsburg striker Ewa Pajor. It would be a milestone: the Pole should go for one million euros.

However, the current Fifa transfer report shows that despite the Corona crisis, more transfers are being paid overall. In 2021 it was almost 2 million euros in global women’s football, a year earlier the figure was 1.1 million.

However, for men in 2021 it was around 4.6 billion euros!

Of course, this also affects the salaries of the players. On average, Bundesliga players earn 40,000 euros per year. Your male colleagues in the top division get an average of 50,000 euros – per game. And that despite the fact that the training effort is now just as great for more than half of all women’s football clubs.

That’s why many players go to work alongside football because they only get expense allowances in the Bundesliga. In the 2nd league this is even more the rule.

The main reason why salaries are rising, at least at the top, is that top international clubs are getting involved in women’s football.

The current Champions League winner FC Barcelona played no role in women’s football a few years ago. Real Madrid, Juventus Turin, Paris St-Germain and Manchester City are also striving for a place in the top women’s league alongside Chelsea, Arsenal and FC Bayern.

Since last season, this has been played out with preliminary round groups for the first time, and Uefa has increased the bonuses significantly as a result. Each club will receive 400,000 euros for participation, and a total of 24 million euros will be paid out – four times the previous amount, but of course still miles away from the dimensions for men. There are 15.64 million euros per club for reaching the premier class.

Germany’s best, currently injured Dzsenifer Marozsán, collects around 350,000 euros a year from Champions League winners Olympique Lyon. The French club generally pays the highest salaries – up to 400,000 euros per player. Behind: Barcelona and Real Madrid, Wolfsburg, Chelsea, Paris and Bayern. Master Wolfsburg has a salary budget for women of 5 million euros. However, the coaching staff and all supervisors, doctors, etc. are also paid from this.

Marozsán im Aufwärmdress der deutschen Nationalmannschaft, für die sie bislang 111-Mal aufgelaufen ist (33 Tore)Photo: dpa

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Marozsán in the warm-up kit for the German national team, for which she has made 111 appearances (33 goals)Photo: dpa

Germany goalkeeper Almuth Schult, who has just moved from Wolfsburg to Angel City FC in Los Angeles, said that she would earn less there than at VfL. US national player Christen Press is the top earner at Angel City, her three-year contract brings her a total of around 700,000 euros.

In England, women’s football benefits from large grants from lucrative TV contracts. There is around 30 million euros for the twelve clubs in the FA Women’s Super League. The DFB currently pays only 3.6 million euros in television money to the twelve women’s first division football teams. For comparison: The DFL currently transfers more than one billion euros per season to the German first and second division men. No wonder that Chelsea’s star player Samantha Kerr (28) is the world’s best-earning player with around 500,000 euros a year.

She is beaten in terms of income by some of the women’s football advertising icons. According to “Forbes”, the American Alex Morgan (32) earns around 4 million euros per year through personal contracts – Cristiano Ronaldo (37) comes to 125 million euros.

Die US-Amerikanerin Alex Morgan (r.) umarmt Nationalmannschafts-Kollegin Megan RapinoeFoto: Claude Paris/AP

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The American Alex Morgan (right) hugs national team colleague Megan RapinoeFoto: Claude Paris/AP

Germany’s most popular soccer player, Giulia Gwinn (22), earns up to 8,000 euros per month including bonuses. Thanks to her 267,000 Instagram subscribers, the up-and-coming national player earns an additional 15,000 euros a year through product placements in social networks. She is also a sought-after advertising face: up to 50,000 euros flowed at peak times of the year.

The US federation recently caused a stir by guaranteeing women the same bonus payments as men at major tournaments. In Spain, the two national teams at least get the same percentage of FIFA and Uefa bonuses, but the amounts are far apart because of the different sums. The total prize money for the women’s European Championship is 16 million euros, for the men’s European Championship it was 331 million euros.

“It is also true that the marketing revenues from men and women, which also result in tournament bonuses, are extremely different in the Bundesliga and the national teams. Unfortunately, that’s still a fact,” said national coach Voss-Tecklenburg to BamS.

Seit 2018 Trainerin der deutschen Frauen-Nationalmannschaft: Martina Voss-TecklenburgFoto: Getty Images

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Coach of the German women’s national team since 2018: Martina Voss-TecklenburgFoto: Getty Images

Her team negotiated 60,000 euros per player for winning the title for the forthcoming European Championship – the men would have raked in 400,000 euros per player for winning the last European Championship.

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