Hennessy, the world’s best-selling cognac and the official spirit of the National Basketball Association (NBA), Tuesday night opened a pop-up basketball court at the Haubenaucher Berlin in honor of the NBA’s 75th anniversary season and the 2022 NBA Finals.
Transforming unusual places into stylish basketball courts is part of “Courts Beyond Limits” by Hennessy. Berlin takes center stage this week, joining a roster of spectacular locations around the world, such as Sydney Harbor and London’s Thames before.
To celebrate the 75th NBA anniversary season and the 2022 NBA Finals, the pool at the Haubenaucher Berlin was converted into a stylish, temporary basketball court. At the opening, guests from the Berlin scene saw spectacular dunks by Dunk Elite, an exciting show game by Der Stamm, the four-time German streetball champions, and celebrated to beats by Dipped in Colors. Exclusively and only for this evening in Berlin, guests were able to admire the Larry O’Brien NBA Championship Trophy, which the NBA Champion 2021-22 will receive in a few days.
Drinks of the evening included The Slam Jam with Hennessy Very Special and Ginger Ale or The Playmaker with Hennessy Very Special and Cranberry Juice. The new Hennessy VS x NBA Edition, which was launched exclusively for the partnership, also celebrated its German premiere.
The 2022 NBA Finals resume on Friday, June 17, when the Boston Celtics host the Golden State Warriors for Game 6, live in Germany on DAZN at 3:00 p.m. EDT. The Golden State Warriors lead 3-2 in the best-of-7 series.
About the NBA
The National Basketball Association (NBA) is a global sports and media corporation dedicated to inspiring and connecting people around the world through the power of basketball. It consists of five professional sports leagues: NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League. The NBA has achieved a strong international presence through basketball games and sports programming in 215 countries and territories in more than 50 languages and distributes NBA merchandise in more than 200 countries on all seven continents. At the start of the 2021-2022 season, NBA teams included 121 international players from 40 countries and regions. NBA TV, NBA.com, the NBA App and NBA LEAGUE PASS are managed by NBA Digital. The NBA has created one of the largest social media communities in the world with more than 2.1 billion likes and followers worldwide across all league, team and player channels. Through NBA Cares, the league addresses important social issues through partnerships with internationally recognized youth organizations dedicated to education, youth and family development, and health.
About Hennessy
As the leader in cognac, Hennessy has been celebrating outstanding adventures around the world for over 250 years. Created by the conquering spirit of founder Richard Hennessy, the brand is now represented in over 160 countries. Based in the heart of the Charante region, Hennessy is a rock in the local economy and at the forefront of a highly skilled industry. The long-lasting success of the house is based on the outstanding quality of the cognacs, which are created in a unique manufacturing process that has been passed on from generation to generation. As the first wine and spirits house to be ISO 14 001 certified, Hennessy is combining its innovative strength and the support of all partners to protect this exceptional territory. Exporting 99% of production, Hennessy is a major contributor to France’s international trade and is a global ambassador for French art de vivre.
Hennessy recommends massvoll-geniessen.de
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Note for the press – more images at https://t1p.de/hennessynbaberlin
Press contact:
Tobias Russ | Hennessy Germany | [email protected] | +49 170 784 74 25
Janine Schmidt | NBA Media Office | nba@schroederschoembs.com | +49 30 349964-499
Original content from: Moët Hennessy Deutschland GmbH, transmitted by news aktuell
Original message: https://www.presseportal.de/pm/83326/5249918
