Menno Geelen, commercial director of Ajax: “We are delighted to have Unibet as our newest partner. Unibet is known worldwide as a forerunner in the field of responsible gaming. This will receive explicit attention in our partnership. Unibet also distinguishes itself through a high-quality range of games that fans enjoy it. We will also support that with joint content and activations. In addition, we will be committed to Unibet Impact.”
Lennart Kessels, General Manager of Unibet Netherlands: “We are extremely proud that we are going to work with Ajax. Within our partnership we also invest in Unibet Impact, a unique program based on collaborations with parties from top and amateur sports and social organisations. With Unibet Impact is committed to education about responsible gaming, prevention of match fixing and initiatives for supporters.”
“Specifically with Ajax we want to focus on responsible play in relation to mental health. In the coming period we will investigate how we are going to shape this exactly and also learn from initiatives that we have already supported elsewhere in the world. We are looking forward to it. to roll this out together with Ajax.”
Unibet was founded in 1997 and is part of Kindred Group, one of the world’s largest listed online gambling providers with nine brands in its portfolio. Unibet is the nineteenth company with a license in the Netherlands. Players can bet on a wide range of sports competitions and play exclusive online casino games via Unibet.