On June 22, the launch conference of the 2022 Total Energy Li Ning Li Yongbo Cup 3V3 Badminton Tournament came as scheduled. Qian Wei, Co-CEO of Li Ning Group, Ren Maocheng, General Manager of Badminton Division, Li Zhujun, Marketing Director, Mr. Stephane DION, Managing Director of Total Lubricants (China) Co., Ltd., the title partner of the event, Total Energy (China) Mr. Fabrice CAREME, Senior Vice President of Oil Retail Business of Investment Co., Ltd., as well as mass media, elites of badminton teams from all over the world, and badminton enthusiasts participated in this online conference in the form of “cloud meeting”.
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Love the battle of inheritance and witness the success of the golden generation of badminton
At the press conference, Fu Haifeng, Zhang Ning, Chen Long, Xu Chen, Wang Xin and other players of the golden generation of badminton and the younger generation of the Beijing team had a high-flame championship exhibition match, which was the start of the 3V3 badminton event in the new year. gift.
The 3V3 competition system is adopted, with 11 points per game and two best of three games. Fu Haifeng, Xu Chen, and Wang Xin took the lead to play against the young players in Beijing. Facing the strong challenge of the new youth forces, the champion team won 16-14 with extra points. Subsequently, Zhang Ning, Fu Haifeng, and Chen Long joined the three Olympic champions. On stage, they won the second game 11-8. The fantastic interaction between the golden generation of players and the young generation of players has successfully completed the spiritual inheritance of the two generations of players, and also attracted bursts of cheers and applause from the live broadcast audience.
Next, the 3V3 badminton competition will be gradually launched in 20 cities across the country. The first stop will be in Xi’an, the ancient capital, and it is expected to end in November.
The original intention is like a rock, and the thirteen years of love set sail again
It has been 13 years since the establishment of 3V3 badminton. Efforts to make sports change life and contribute to the health of the public are derived from Li Ning’s sports feelings and the original intention of 3V3 events. At the press conference, Qian Wei, the co-CEO of Li Ning Group, thanked Li Yongbo, the founder of the 3V3 event, for his guidance, for bringing such a charming badminton event to everyone. He said, “When we pursue innovative technology and professional sports products, we also insist on To create and excavate the unique charm and exclusive culture of badminton and even sports. Because we firmly believe that ‘letting more people like sports’ is the corporate responsibility and obligation of a professional sports brand.”
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Because of this perseverance and responsibility, 3V3 events have always been recognized and supported by partners. As the title partner of the event for six consecutive years, Mr. Stephane DION, Managing Director of Total Lubricants China, said in his speech: “The repeated epidemics have given the event new meaning. 3V3 events are not only rich For everyone’s entertainment life, we hope that through the charm of badminton, we can stimulate everyone’s vitality and fighting spirit, and encourage everyone to maintain an optimistic and high-spirited attitude in life in the face of difficulties.”
The new competition system promotes national sports and makes more people like sports
In 2022, the 3V3 competition has fully upgraded the details of the competition system. People from different cities, at different ages, with different occupations and diverse sports habits, can all participate in this badminton event online or offline.
At present, more and more female golfers are participating in 3V3 events, which also highlights the attention and changes women pay to beauty in this era. Li Zhujun, Marketing Director of Li Ning’s Badminton Division, said, “This year, we will create an exclusive event like Goddess Sa, to help all female players have a stage to independently show their personality and charm.”
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The whole people speak out for love, and innovative technology fuels the charm of badminton
In 2022, on top of the original schedule covering 20 cities, the “Burning Feather City” online cheering and calling event will be added. In addition, this year’s 3V3 badminton event also brought new peripherals. The product upgrade of the event focuses on the use experience brought by technology, and at the same time has higher requirements in the field of environmental protection. The highlight of which is the upgrade of the competition clothing. The 3V3 badminton competition LOGO is used as the main design element, and the geometric color blocks and lines are spliced and embedded, and the same style and different colors of personalized competition clothing are designed for different stages of the competition and the participating groups, highlighting the competition. Professionalism and participation honor. The event also provides a wealth of extended peripherals – customized bags, bath towels and other products, to further strengthen the imprint and recognition of the cultural logo of the event.
