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SEGA SAMMY HD participates in the operation of “Sun Rockers Shibuya” participating in the professional basketball league “B.LEAGUE” Acquiring the operating company from Hitachi by September | gamebiz

SEGA SAMMY HOLDINGS<6460>Announced today (June 23) that it will participate in the operation of the professional basketball club “Sun Rockers Shibuya”, which is participating in the professional basketball league “B.LEAGUE”.

SEGA SAMMY HOLDINGS and Hitachi, Ltd.<6501>Has signed a contract to transfer all shares of Hitachi Sun Rockers, which operates the professional basketball club “Sun Rockers Shibuya” participating in “B.LEAGUE”, by September 2022 and make it a wholly owned subsidiary of SEGA SAMMY HOLDINGS. Announced that it was done.

[Sega Sammy HD Haruki Satomi, President and Group CEO Comments]
We have resolved to acquire all the shares of Hitachi Sun Rockers, which operates “Sun Rockers Shibuya”, which participates in the professional basketball league “B League”. We, the SEGA SAMMY Group, are an entertainment company whose business is to entertain people. Our mission is to “continue to create inspiring experiences-make society more energetic and colorful”, and deliver “impressive experiences” to a wide range of stakeholders. We have also been focusing on sports activities. Sports is content that can give an overwhelming emotional experience and sympathy not only to those who play it, but also to those who support it and those who watch it. From now on, I will be deeply involved in team management and face sports more deeply. As a comprehensive entertainment company, we aim to win the league with our fans. Let’s “Energize Japan with basketball!”

[Comment from Sun Rockers Shibuya Ura Nagase CEO]
In 2000, “Hitachi Sun Rockers” was born by integrating the basketball club of Hitachi, Ltd., which was founded in 1935, and the basketball club of Hitachi, Osaka, which was founded in 1956. After that, with the launch of the B League in 2016, we moved our base to Shibuya-ku, Tokyo and fought for 6 seasons as “Sun Rockers Shibuya”. The club philosophy of “giving dreams and hopes to all people through basketball and creating new value for the community and community” and the new SEGA SAMMY Group mission “Continuing to create inspiring experiences-more society” There is something in common with “Energetic and colorful.” We want to act on the club’s philosophy and work hard every day to accomplish that mission. Although it feels lonely to end the 87-year history of the Hitachi Group, the history of the team will continue. With the SEGA SAMMY Group, Japan’s leading entertainment company group, we will do our utmost to achieve new growth that we could not achieve by ourselves. We would be grateful for the support and support of our fans.

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