Audi, one of the main sponsors of Real Madrid since 2003, will no longer be linked to the white club on July 1. The contract expires on June 30 and the two parties have decided not to renew it after not reaching an economic agreement in the negotiations held by the leaders of Madrid and the German brand at the end of last year. The white club, with the new Bernabéu on the horizon, is going to raise his cache even more and Audi also plans to reduce his presence in the soccer teams to focus mainly on Bayern Munich. Thus, 19 years later, Audi, which was in the second level of Madrid’s commercial agreements, will no longer be a sponsor.
But the fact that Audi leaves does not mean that the white team will have one less sponsor. As MARCA has learned, the white club has already found a replacement for Audi and has reached an agreement with BMW, which becomes one of the club’s main sponsors and will be in charge of supplying the cars to the first-team players . Madrid’s idea is to announce the new sponsor next week.
BMW, based in Munich, also has Mini and Rolls-Royce and is the leader in sales of high-end cars in Europe, ahead of Audi, Lexus and Merdedes. He is also a sponsor premium of Milan and has been supplying the cars to the footballers of the Italian team since last year, at which time the German brand decided to enter the world of football as Audi did at the beginning of this century. Now, with the agreement with Real Madrid, it takes another step forward, as it will have a prominent space in the club of the 14 European Cups and in the new Santiago Bernabéu.
Audi, for example, in addition to giving the cars to the first team players, was present on the benches of the stadium and in various areas of the stadium and in Valdebebas. It also gave a name to some of the summer tournaments in which Real Madrid was present by contract and of which, logically, there is no trace for next season. The agreement with BMWof which economic data have not yet transpired, will be similar in terms of presence in the Real Madrid.
Mobility and sustainability at the union of two giants
The agreement between Real Madrid y BMW goes beyond what is a simple sponsorship, since it focuses on the mobility of the future articulated around a hub of joint work of sustainability. Sources consulted by MARCA define it as a partnership o collaboration between Real Madrid and BMW, creating a joint sustainability center that will have multiple initiatives in different areas of sustainability and diversity.
The Real Madrid In this way, it continues to increase its income, which will multiply exponentially with the new stadium, which will be ready within a year, in June 2023. The club’s forecast is that the turnover will increase by around 300 million euros, mainly due to the exploitation of the stadium during the 365 days of the year. And inside the new stadium, the idea is that BMW has a prominent role.