Mexico City /
A few months ago the name of the new project that will govern world tennis from 2023 had been leaked: One Vision. Now the ATP has confirmed details of the strategic plan that they plan to follow with the aim of not only promoting tennis on the world stage, but also creating union between players and tournaments, increasing confidence and seeking profits for both circuits of the sport for the benefit of all players. involved.
After two and a half years of planning, affected by the pandemic, the modifications will be carried out through two phases and under the guidance of three principles: promote unity, improve the fan experience and take advantage of growth opportunities in media, data , content and technology. “Tennis is facing a new era of growth” Andrea Gaudenzi, head of the ATP, mentioned in the presentation of the project.
A change of monetary distribution is coming in the tournaments for the first phase, where there will be five Masters 1000 that will have more event days (from 8 to 12) and for the same reason the number of players will rise from 56 to 96. The Open Madrid, Rome and Shanghai begin in 2023 and Canada and Cincinatti from 2025, emulating Indian Wells. This in turn translates into a 35% increase in prize money across the five tournaments between 2022 and 2025.
The highlight of this maneuver is that for the first time in the history of the ATP Tour, there will be transparency regarding the finances of the tournaments that can be audited. Tennis has more than a billion fans in the world and therefore with the expansion they will have more tennis of higher quality. The formula is presented as a 50/50 benefit that is aligned with the interests of players and tournaments so that they grow as partners. Depending on the financial performance of each tournament, they will have the potential to provide further financial support to more than 140 players.
Another of the figures released by the organization is that the annual bonus fund, which is currently 11 million for the first 12 players in the ranking, will increase to a target of 20 million dollars to cover the Top 30. Finally, the second phase, still in talks, it is about unifying the organizations that govern the sport at the world level, ATP, WTA, ITF and the four Grand Slams.
FCM
