Mexico /
Nick Kyrgios on Monday became the first athlete to join Evolvethe new representation agency co-founded by four-time Grand Slam champion Naomi Osaka.
Osaka broke up with IMG last month to launch Evolve with his old agent Stuart Duguid. Evolve describes itself as a multi-faceted agency focused on brand partnerships, investment, athlete-owned business start-ups and philanthropy.
“Kyrgios embodies the type of athletes who we want to work with EvolveOsaka told the sports business website Boardroom.
“He has a unique style, passion and personality that do not resemble those of any other athlete. We have some things in the offing for him that are unique and groundbreaking.”
Duguid described the fiery and controversial Kyrgios as the most talented and fun tennis player on the circuit.
The number 45 in the world is one of the biggest attractions in tennis thanks to the unpredictable nature of their matches. Although the Australian is a hugely talented player, his histrionics on the court and his run-ins with the referees have often grabbed the news.
“Love it or hate it, you can’t stop looking at it. If you go to any junior tennis tournament, you’ll see Nick’s influence,” he said.. “For Gen Z and younger, he is absolutely the icon.”
