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Kylian Mbappé and the NBA set up a partnership

Big basketball fan, Kylian Mbappé attended the NBA Draft this Thursday evening and he was not there as a simple spectator. The PSG player took the opportunity to announce a partnership between his production company and the Great League.

Like every year, the NBA Draft has brought together its share of personalities. There are the nuggets that will panic the counters from next season of course, but also prestigious guests like… Kylian Mbappé! Present at the Draft with fifteen boys and girls from his “Inspired by KM” foundation, the Paris Saint-Germain striker took the opportunity to announce the birth of a partnership between his production company, Zebra Valley, and the NBA. Through a press release, the native of Bondy justified this collaboration.

“The strategic partnership between Zebra Valley and the NBA is an important step in bringing football and basketball fans together around premium content by telling stories that matter. We look forward to working with the NBA team to foster dialogue between global communities and make cultural conversations more relevant.”

On the NBA side, we are obviously satisfied to be able to work with a player whose image has only grown in recent years internationally, well beyond the green rectangle. It has also been added to the list Forbes 2022 of the 30 Under 30 Europe, ua distinction that highlights those who “redefine the future of their sector of activity”.

“Drafter Kylian Mbappé in the NBA Family is a testament to the global appeal of NBA basketball and the convergence of the league, global football community and popular culture. We look forward to working with Kylian and the team at Zebra Valley to create unique and captivating content that will engage and inspire fans around the world. »

George Aivazoglou, NBA Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East

We should therefore see Mbappé and the NBA collaborate on several occasions in the future and this also shows all the interest that the Blues striker has in the American League. In a live with Rémi Reverchon on beIN Sports, we learn in particular that Mbappé began to follow the NBA since the 2019 Finals and that he notably watched all the 2022 Finals. For those who are wondering which is his favorite team, we have the answer. In an interview with colleagues fromESPN, Kiki did not hesitate for a second: the Lakers. Funny when you see the similarities between PSG and the Angelinos at the moment T (change of coach, two out of three stars criticized this season, the obligation to return to the front of the stage next year).

“My favorite team is the Lakers. I think they will change a lot of things this summer, they have already changed coaches. I think they will change things and hopefully they can win the ring next year. »

Putting Kylian Mbappé and NBA in the same sentence seemed unlikely, but the Great League and the French striker will work hand in hand on various content projects in the future. We will of course follow all this very closely.

Source texte : ESPN / beIN Sports / NBA France

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