Híjole, Mexico and the WalMart Broncos

Rob Walton, on behalf of the Walton-Penner family (the richest in the world, owner of Walmart and with a net worth of 238.2 billion dollars, according to Bloomberg), announced the acquisition of the Denver Broncos for 4.6 billion of dollars.

Despite being (by quantity) the largest team purchase in world sports history, what it will pay for the NFL cadre is only a fifth of WalMart’s additional revenue earned during the pandemic, which They add up to 23 billion dollars.

Ownership of the team will pass from the Pat Bowlen Trust to the Walmart heir group. Rob Walton, according to the statement, said, “Having lived and worked in Colorado, we have always admired the Broncos,” even though his family is from Arkansas.

But two days passed before the announcement was made: the Mexican (Tapatío) conglomerate Xoy, headed by businessman Carlos Lazo, reported that Híjole! Tequila reached an unprecedented agreement to sponsor the Denver Broncos.

This is a unique agreement for an NFL franchise authorized for the Mexican market. Wow! will be the exclusive tequila brand in marketing activities for the Denver Broncos.

The agreement establishes the use of the name and the rights of the license of the Denver Broncos at an international level, including the markets of Mexico and the United States. In fact, it is the first agreement that is achieved after the NFL released several teams so that they could do business directly in Mexico.

Power Rings

Speaking of deals, Coca-Cola (perhaps the leading global sponsor of sports) announced an agreement with the Brown-Forman Corporation to produce and distribute the ready-to-drink Jack & Coke cocktail, also known as Whiscola, made with Jack Daniel’s and Coca-Cola. Tail. It’s a relationship between two American icons, said Lawson Whiting, president of the Brown-Forman Corporation. James Quincey, president of Coca-Cola said that the cocktail will feature two of the most identifiable and valuable commercial brands in the world… In order not to fall out of place, an indigenous consultation will be held on the construction of a plant for 800 thousand tons of fertilizers in Ahome, Sinaloa. There was already a consultation for the Gas and Petrochemical project of the West that obtained 75.6 approval… Modern Academy Cancun, will begin its third school year, in a program to accompany middle and high school athletes in their comprehensive development, through its online system . The idea is to academically support new sports talents… The Traxión Foundation, which represents Yazmín Torres, joined forces with Raúl Ochoa’s Institute of Education for Adults of Tabasco (IEAT), as well as with the firms Goodyear, Interprotección, Bits, Grupo Zapata, Honeywell and MC Microcomputación, for a second mobile classroom that is part of the “En route for education” project, which seeks for six thousand Tabascans to complete their primary and secondary studies… The sponsor of FIFA and UEFA, Kia , scored a goal in Mexico, as its Kia Rio model, with 20,332 units, was ranked as the best-selling car in Mexico from January to May… During World Accreditation Day, the Mexican Accreditation Entity (EMA), of Mario Gorena, reported that he has delivered more than 7,200 accreditations to support the evaluation of standards in sectors such as the environment, agri-food, construction, and health, among others… Deportium Puebla 2022 was held over the weekend of Sciences Applied to Sport, on “The Vision of the Experts on the Future of Sport in Mexico”.

When the ovoid flies, the tequila sneaks in

The Stadium Philosopher

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