“Founded in 1899 as Cercle Sportif Brugeois, it has been ‘the city team’ for 123 years. And the plan is to remain so for a very long time,” explained the Jupiler Pro League club. “So it’s time to write a new chapter: a makeover and a new version of the club’s philosophy.” Le Cercle considers the renovated look to be “the perfect foundation” for the future, and thus wishes to remain more than ever “the family of football in Belgium”. After a year of reflection, creation and refinement, the club presented its sporting philosophy, strategy and new brand image on Thursday.
An important element of this new chapter remains the colors of the club. “Take the Green and Black and the Circle: two elements that you cannot see separated from the ambitious football club of Brugge”, can we read. “These two defining elements are therefore at the heart of the makeover. Green is not only the color of innovation, youth (the average age of the team is 23.5) and energy , but for the Cercle it’s a complete way of thinking. On and off the pitch. The Cercle green has been updated to reflect the young team’s ambitions and style of play.”
To reinforce this new brand image, Cercle unveiled a new logo, featuring the word “CIRCLE” in brightly colored green letters within a circle on a black background.
It is not surprising that for the Cercle the connection with the fans remains crucial. “The Circle is synonymous with family, friendship and harmony: everyone is welcome. And the 12th man is always central. It has always been so and it always will be so, even if it is under a new look. If you compare all this to all the other traditional looking clubs that participate in the Jupiler Pro League, you get a team with character.”