Next month, women’s football will be completely dominated by the European Football Championship in England. With the “#FLAMETIME” campaign, the KBVB is doing everything possible to prepare Red Flames fans for the championship. For example, there will be – among other things – a supporters village and “Walk of Flame” in the center of Leuven.
The Red Flames have recently had their own fan day and own shirts. The football association is now going one step further with “#FLAMETIME”, a major publicity campaign that is completely dependent on our national ladies.
“With #FLAMETIME we are launching a variant of last year’s successful #DEVILTIME campaign”, says Manu Leroy, director of marketing and communication at the KBVB.
“The campaign aims to fuel our supporters’ enthusiasm for the Women’s European Championship and to give our top female players an extra push to surpass themselves during this tournament.”
The Walk of Flame is the ideal way to highlight the Red Flames and at the same time raise the awareness of our players.
The spearhead of the #FLAMETIME campaign will be the fan village in Leuven, the home city of the Flames. On Sunday 10 July, the KBVB will open a real supporters’ village on Martelarenplein.
Supporters will be able to watch all Flames matches on a big screen – for free – while MNM and StuBru will broadcast live radio from there.
If you want, you can go to the fan village a few hours before the match and enjoy a number of peripheral activities, such as a panna cage, football darts and an obstacle run.
As early as Monday next week, the KBVB will rename the Bondgenotenlaan in Leuven into a Hollywood-like “Walk of Flame”, with the accompanying stars.
Until the end of July, between Martelarenplein and Justus Lipsiusplein, all the selected Flames will adorn their own “Hollywood star”, surrounded by banners with photos of the selection that will defend Belgium’s honor in England.
Katrien Jans, women’s football manager of the KBVB: “The Flames are our
national football heroines. Such a Walk of Flame is therefore certainly in order. Moreover, it is the ideal way to highlight the selection and at the same time boost the brand awareness of our players.”
Collect predictions and flames
The KBVB has also devised a playful way to stir up the enthusiasm of the supporters even more. As of today, supporters can search for “Flames”.
You collect those “Flames” by scanning QR codes via the app of the football association. You collect points for each flame you scan. Those points give fans access to, for example, a tour of the national football center in Tubize and signed shirts of the Flames.
Fans can further brush up on their knowledge via the RBFA app. The series “Meet the Flames” gives a unique look behind the scenes at 8 players.
In the same app, supporters can make predictions during the European Championship. Not for the money, but for the honor. In addition to the honour, there is also a signed Flames jersey to win.
Sporza is also fully committed to the European Championship
Just a reminder: the Red Flames will meet Iceland (July 10), France (July 14) and Italy (July 18) in the group stage of the European Championship.
All matches of the European Championship can be viewed live on Sporza and sporza.be. Sporza has reporters and reporters on site.
Video about #FLAMETIME: