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Naomi Osaka launches her sports agency called Evolve

AFP

Los Angeles, USA / 11.05.2022 23:56:18

The Japanese tennis player Naomi Osaka, the highest paid athlete in the world in recent yearswill leave the giant IMG for launch your own sports representation agency along with agent Stuart Duguid, US media advanced on Wednesday.

Osaka, winner of four Grand Slam tournaments, told the publication Sportico that the agency, named Evolveis the “next step” in her career as an athlete and businesswoman.

“I’ve spent my career doing things my way, even when people told me it wasn’t expected or traditional,” explained 24-year-old Osaka.

“Evolve is the next natural step in my career as an athlete and businesswoman, as well as a way to continue being myself and doing things my way,” she said.

The former world number one opted for not renewing his contract with sports management giant IMG, which was due to expire at the end of 2021, and start his own project with Duguid, his former agent at IMG. Both have stakes in the new company and at the moment there are no outside investors, Sportico said.

“I strongly believe in the power of athletes to use our platforms and drive meaningful business,” Osaka told Sportico, adding that she wants the agency “to be at the forefront of breaking down the barriers that still exist in sport and in the culture in general”.

In addition to his brilliant sports career, Osaka is one of the most high-profile athletes to speak out against racism and discrimination. and to warn of mental health problems in elite sport.

Currently located in the number 38 in the WTA rankingthe Japanese was runner-up in April at the Miami Open, in the WTA 1000 category, in her attempt to return to the elite of the circuit.

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