MARCA Business Forum, the value of sport

Updated Tuesday, May 17, 2022 –

The event analyzes sport as an engine for the recovery of the economy. It was inaugurated by the president of the CSD, Jos Manuel Franco

Elena Bocos (Commercial Director of the Editorial Unit in Catalonia), Alfredo Bustillo (CaixaBank Sponsorships), JM Franco (CSD), JI Gallardo (Brand), Gema Monjas (Brand Business) and Nicola Speroni (General Director of the Editorial Unit). KINGCHEMA KING

Sport as a driver of the economy. That is the philosophy of the MARCA Business Forum, a new event organized by the Unidad Editorial sports newspaper, sponsored by CaixaBank and inaugurated by Jos Manuel Franco (CSD president). Also participating in this event Iker Casillas, Marc Gasol, Jorge Garbajosa, Almudena Cid, Jennifer Couple and numerous experts from the sports industry, such as Dmitry KirilenkoCEO of Shakhtar Donetsk, and Alexandre Dreyfus, CEO of

Spain is the only country in Europe that has included sport as a driving force in the recovery process. Now, more than ever, the international projection of sport and of our country shows, beyond our borders, the energy to recover the common spaces that the pandemic took from us all, stressed the highest leader of Spanish sport. Franco asserted that technology and digital transformation must be the axes of the transformation of sport. He also assured that the CSD is working on a benchmark model in management, medicine and organization of sporting events as well as, of course, in terms of athletes and competitions.

The event was attended by the director of MARCA, John Ignatius Gallardo; the CEO and director of the Group, Nicola Speroniy Sergio Cobos, Director General of Advertising. In welcoming him, Gallardo highlighted: Sport is a fundamental part of the leisure and entertainment industry, MARCA must be a meeting point.

The event, held at El Beatriz Madrid, addressed the hottest points of interest in the sports industry, such as the main trends in sportainment, fan loyalty, monetization or NFTs and Tokens, as well as the analysis of cases successful in the field of environmental and social sustainability.

Iker Casillas confessed: You don’t choose how to leave. One of the good things about retiring has been meeting again with an Iker I didn’t know. In addition, Garbajosa I noted: Curiosity helps to have less vertigo at the time of retreat. Reinventing yourself is hard, but it is a brutal life experience. Almudena Cid said that retiring so young caused her an identity crisis, although continuing to work on television allowed her to do it in a way that she feels comfortable with. Jennifer Pareja stated: All athletes have something different, and that is wanting to be better every day.

Dmitry Kirilenko, commercial director of Shakhtar Donetsk, explained that the Russian invasion has disrupted all football in Ukraine: We parted ways with our five-star stadium in Donetsk in 2014 due to the conflict started by the Russians. Until 2017 we played in Lepolis, then we moved to Jrkov and from there we went to kyiv.

For its part, Alexandre DreyfusCEO of, stated that the key to being successful in Crypto Blockchain is to create a new use of the technology without trying to duplicate something that existed before and there are many ways to use the technology. NFT to reward and attract fans and users from all over the world.

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