Madrid receives the award for Sports Innovation


The Delegate Councilor for Sport, Sofía Miranda, in charge of collecting the award, highlighted that the title of World Capital of Sport “symbolizes the great effort that Madrid is currently developing and that has made our city one of the great sports world”. An example of this is that the capital is hosting high-level competitions such as the recent European Badminton Championships, the Madrid Marathon, the Horse Riding Global Champions Tour, Madrid Urban Sports or the Spanish Golf Open, among others.

“Sport is fundamental because it is a school of healthy habits for life and because of the values ​​that it entails of discipline, work, effort and perseverance”, Miranda highlighted.

During the convention, the councilor participated in the round table ‘How to organize a great sporting event’, in which she explained how important it is for the City Council that each great event held in Madrid be reflected in grassroots sport. “There is no elite without a base and there is no base without an elite. For this reason, since 2020, we have included in all our sponsorship contracts a clause to promote grassroots sport, which guarantees that our clubs and schools can have direct interaction with the elite athletes who participate in the event”, he pointed out. she.

In addition to the Consistory, the former basketball player, Pau Gasol; the best soccer player in the world, Alexia Putellas, and the president of Atlético de Madrid, Enrique Cerezo.



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