Since 1993, Electronic Arts has been developing the hit football game tagged “Fifa” through a 29-year-old partnership with the football federation. But now, after a fruitful collaboration, the two partners had been in conflict for several months around the renewal of the right to use the prestigious license. the New York Times reports since October 2021 that the football federation wanted to double the price of its license in order to obtain a billion dollars every four years from EA and wanted to retain the possibility of associating its name with other games.
These claims were not to the taste of the American publisher who announced this Tuesday, May 10 by press release “a new era”, following the non-renewal of this partnership. According to the American daily, the license agreement should expire in the summer of 2023, after the Women’s World Cup.
A final “Fifa 2023” published by EA will be released in September, then all future games will be renamed “EA Sports FC”. The American company has the “luxury” of being able to go it alone because it has many other licenses to attract fans: the right to use the name and face of professional footballers as well as the biggest European championships.