A few days ago, an American university football team (NCAA) got noticed in the United States by wearing jerseys flocked with QR codes during a preseason game (spring game).
In detail, the players of l’University of Central Florida (UCF) wore a QR code on the back of their jerseys to replace the number.
Using a smartphone, it is thus possible to access the various accounts of players on social networks, derivative products or even charities. The opportunity to forge a link between the players and the community that follows the university team.
The Future of College Football is here pic.twitter.com/br2eBXxuXM
— UCF Football (@UCF_Football) April 15, 2022
Moments like this… I’ll never forget! All glory to God! @UCF_Football pic.twitter.com/4lE6Vfb9UA
– Zachary Rodriguez (@ Zrod_43) April 16, 2022
in the Bounce House @AlecHoller pic.twitter.com/4qy5VY7Thr
— UCF Football (@UCF_Football) April 16, 2022
Scan in at the Bounce House tomorrow! pic.twitter.com/n9Bu0Wt6e8
— Coach Gus Malzahn (@CoachGusMalzahn) April 15, 2022
From “connected jerseys” which have fueled numerous articles on specialized media such as The Verge, CBS Sports ou encore Sports Illustrated.
In the world of sport, the use of a QR Code on a jersey is not a first but still produces its small effect. For several years, many initiatives of “connected jerseys” have seen the day.
Nike unveils its first connected football jersey featuring the Chelsea Third
OL will wear a collector’s jersey with a QR Code against OM
Nike Launches Connected NBA Jersey to Enhance Fan Experience
Puma unveils a “connected” Olympique de Marseille third jersey for 2020-2021
Cycling – A fan-connected jersey for the Arctic Race of Norway
The other trend of recent years has also been to display social accounts, in particular Twitter, on the shirts. This is what the UCF Football team has already done before offering QR Codes.
Handball – The twitter account of each Selestat player is displayed on the club’s shirt
AS Monaco becomes the first Ligue 1 club to display its Twitter account on the shirt
FC Lorient displays its Twitter account @FCLorientOff on its shirt
Also to read
Rugby – Racing 92 launches a poster campaign dedicated to its trilogy against Stade Français
The Red Star offers its supporters to personalize their health pass in the colors of the club
Roland-Garros enriches the experience of connected fans with the “RG Fan Experience by Infosys”