INFO THE FIGARO – The American platform for online sales of lifestyle products will be displayed on the sleeves of PSG jerseys from next season. A lucrative contract worth several tens of millions of euros.
If it disappointed on the pitch despite an exceptional workforce by being eliminated in the knockout stages of the Champions League by Real Madrid, Paris SG continues to collect successes on the economic level and the development of its brand. The Parisian club will announce the arrival of a new main partner on the jersey from next season. The logo of GOAT, an American online platform for the sale of sneakers and lifestyle products which claims 30 million members and 600,000 sellers, will come to register from 1is July on the left sleeve of the match, training and warm-up shirt. The brand will take the place of QNB, the Qatari national bank whose commitment, in its current form in any case, will end at the end of the season.
«We started discussions around September-October. This type of contract takes time to finalize. This is a big partnership over the next three seasons», confirmed Marc Armstrong…
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