The measure implemented by the PRI is an old relationship strategy. with which it seeks to generate brand awareness with merchandising sent to an influencer
The PRI is one of the most influential parties in Mexico and has a controversial history.
Political merchandising is one of the most powerful categories, due to the number of products it moves and the sales it consolidates.
Director of The Deform revealed a curious strategy, with which the PRI communicates hand in hand with him, who is also influencetaking advantage of the weight they have in social networks with an old public relations strategy: sending a press kit with tennis of the match.
The action was exhibited by Poncho Gutierrezwho has more than 51 thousand followers on his Twitter account, where he showed the political gift he received and includes a pair of tennis shoes with the party logo and a thermos, for which he thanked Paloma Sanchezcurrently a federal deputy and Secretary of Communication of the party.
Thanks @palomaSnchezyour gift stole a smile from me ???? pic.twitter.com/ceieQWL795
– Poncho Gutiérrez (@PonchoGutz) March 7, 2022
Resorting to influencers through products that remind them of the brand sent or a certain product or service that is being launched is a public relations strategy that has been implemented for years.
This important measure establishes a reference of great weight, on the value of the product and the capacity that it reaches when it innovates and manages to scale in the interest of the market.
Undoubtedly, important antecedents are marked of how political parties are today, taking advantage of the media to be able to make themselves known and, most importantly, how they have managed to innovate in the way they are increasingly involved with consumers.
It’s all about digital political marketing
Everything is digital political marketing and it is an interesting subject that is in constant transformation and adapts more and more to key areas, through which it is possible to identify a series of resources from which we can guide messages from the hand of a good social media team.
This is because the importance of social media has escalated in the way they are used to do politics from digital media. With this in mind, an important benchmark has been established in the market and it is the one that has to do with the ability to understand how these media operate in order to exploit them.
A projection by Borrell Associates warned of the budget dedicated by the political market to ads through social networks.
Within the figures it was noted that the budget was little during 2012, since it barely added 160 million dollars. The figure exploded for 2016 with more than 1.4 billion dollars and during 2020 this number shot up to 2.9 billion dollars, the year in which the health contingency established new rules on how we use the digital medium and the role that today nowadays the consumer plays in the market.
Communication through social networks has triggered a key opportunity in this medium, with which it seeks to activate bold strategies, thought of activations that can end in bold mentions and not only that, to determine activities that today reveal the challenge that is be a good marketer
Among these measures, the common one in their performance is content marketing and the opportunity that brands achieve by resorting to commercial narrative, as a key opportunity to identify with the consumer and not only that, to climb in front of these tasks that stand out for the way in which consumers are involved, now in their profile as citizens or voters.
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