A few days ago there was a meeting between owners of the different franchises in the league.
Wednesday, December 29, 2021
Both the NBA like the rest of the major leagues in American sports, NHL, NFL Y MBLThey have throughout history been somewhat conservative when it comes to sponsorships. With the goal of always prioritize franchise colors and logosIt wasn’t until a few years ago that the basketball league approved commercial agreements with sponsors for team kits, something the ice hockey league also joined this year.
After being debated throughout the last year, finally after a meeting between owners of different NBA teams, se released the veto on sponsorship deals in training apparel. Said contracts must be approved by the league entity and will be effective from 2022.
This agreement covers the clothing on training days, as well as the pre-game warm-up uniforms and the one worn by the players on the substitute bench, not in the headlines.
In 2017 The entry of brands to official jerseys was also accepted, a measure that economically impacted the league in a very positive way: Golden State Warriors and Rakuten, Philadelphia 76ers with Crypto.com, Denver Nuggets with Western Union and Cleveland Cavaliers with Goodyear are some of the the most important current agreements, all hovering around a figure of $ 20 million.
In football, the best teams in Europe have had separate training and match sponsorships for a long time. In the case of Chelsea with Trivago and Three respectively, and the Atletico Madrid with Capital Energy and Plus 500.
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