The 14 clubs that make up the LaLiga Executive Committee, following the mandate established in the assembly on August 12, have unanimously ratified their support for LaLiga Impulso, the strategic agreement reached with the investment fund CVC to drive the global growth of LaLiga and its clubs.
The LaLiga Impulso agreement, which was approved unanimously last August, has been reformulated to suit the participation of 39 of the 42 LaLiga clubs that have joined. This adjustment does not change LaLiga’s economic valuation, which remains at 24.25 billion euros. Once approved by the Delegate Committee, the agreement will be presented for ratification at the Extraordinary Assembly convened for the next 10 December.
LaLiga Impulso’s investment plan involves, after this adaptation, an investment of 1,994 million euros that will allow the participating clubs to have the necessary resources to undertake growth and consolidation projects from a sports and business point of view. LaLiga, as announced at the time, it will maintain its sporting and organizational skills and the management of the marketing of audiovisual rights.
The new wording guarantees the absence of impact among non-participating clubs. For the rest, this injection of more than 1,990 million euros commits the clubs to allocate up to 70% of the resources to investments related to infrastructure, international development, brand and product development, communication strategy, innovation plan and technology and content development plan on digital platforms and social networks, and may have up to an additional 15% for player registration and the other 15% for financial debt.
As a guarantee of this commitment, many clubs have already sent theirs to LaLiga ‘Club Development Plan’ which highlights the destination of the funds and the investment projects and growth initiatives specific to the club.
Among others, the clubs participating in the Delegate Commission value the LaLiga Impulso agreement very positively. To Amaia Gorostiza, president of SD Eibar, “in addition to the important economic injection, the knowledge that this fund has of the sector will allow us the clubs to develop strategic projects that guarantee our future growth. We consider it vitally important that all clubs go in the same direction alongside LaLiga and the hand of a partner like CVC, as it will benefit the same competition. We have no doubt that with this agreement LaLiga will be stronger and more profitable, and therefore the clubs will benefit from it “.
An agreement that comes at the best time, as pointed out by the vice-president of Sevilla FC, Jose M.ª del Nido Carrasco: «Beyond the specific projects we want to develop in our club, from our point of view it is a strategic agreement that arrives at a fundamental moment because it is now when we have to give this great impetus to our competition to continue growing in a increasingly complicated context.
In the words of Miguel Ángel Gil Marín, CEO of Atlético de Madrid and first vice-president of LaLiga, “for LaLiga and the clubs that make it up, the agreement with CVC is an opportunity to adapt the current facilities to the demands of a highly competitive and expanding market. This agreement will allow us to improve the infrastructure and adapt it to new technologies offer new content in different formats and with better quality standards. In addition, investing in technological resources – both technical and human – will give us the opportunity to reach more audiences and offer more and better services and content.
Javier Fernández, president of Real Sporting and second vice-president of LaLiga, spoke along the same lines. “In the coming weeks, the documentation will be completed to close a historic agreement for Spanish football. Now is the time to lay a solid foundation for the future with the growth of LaLiga and the clubs that have been part of its tremendous evolution in recent years. The maturity of LaLiga and those who form it will be reflected in the exciting projects we will carry out to modernize our infrastructures, diversify our sources of resources and allow us to get much closer to our fans, both in our communities and in the rest of the world ”.
.
