Sponsor on the shirt and also in the name: this is how it works in basketball and volleyball

In Italian basketball, the most profitable commercial combination is that of Olimpia Milano: Armani insures over 10 million per season

Unlike football, in other team sports, such as basketball or volleyball, the sponsorship contract can provide for the so-called pairing, i.e. the possibility for the sports club to change its original name, adding the name indicated by the main sponsor.



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