Newsletter

NFL. The Chiefs see an important market in Mexico

Mark Donovan, president of the Chiefs de Kansas City, shared that Mexico could host more matches of NFL, same that would not only be played in the capital of the country.
“The experience we have had as a league and as a franchise has been very positive, opening games in Monterrey and elsewhere. I think there have been discussions about that, but there are many things that come into play “, he declared, in a virtual press conference.

Donovan added that the possibility of more regular-season games outside of the United States includes other countries, such as Germany Y United Kingdom. From their analysis, they must look for “the opportunity to activate this market. There are many logistical issues, but it is something that the League has to do to make it more competitive ”.

In 2019, Chiefs they played in the Aztec stadium against the Los Angeles Chargers. That time, they were victorious (24-17), but – regardless of the result – the team was delighted with the support of the Mexican fans.

“The passion they showed was impressive and we want to take this opportunity for these Kansas City fans to create this business in Mexico,” he explained. Mark.

The manager knows that, in this country, the franchises that have marketing rights are strong competitors. He mentioned the Cowboys de Dallas, the Steelers de Pittsburgh and the Las Vegas Raiders; however, it is not something that worries them.

“We want to take advantage, because it is going to be a very competitive market in Mexico and that is very exciting for us. It is something that we see as a challenge, we have to be very innovative ”, he commented.

The only difficulty observed by the president of the Chiefs These are the areas in which the country is divided (north, center and south): “Each one must be approached with different strategies, but it is the perfect timing for us.”

Donovan pointed out that Kansas City was in position 19 or 20 in the ranking in Mexico, and little by little he advanced: “We saw the panorama we have today and in the future we feel that the brand has grown too much, but it can continue to grow.”

Read also: Diego Simeone acknowledges that Héctor Herrera deserves more minutes

.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending