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“Basketball is a common language that transcends generations” Japan Post’s future with B.LEAGUE │ HALF TIME Magazine

In the sixth season, B.LEAGUE has steadily taken root in the region and developed while facing the difficulties of corona. And Japan Post, which has been a partner since 2019, has been working with B.LEAGUE. He continues his activities while sharing his philosophy, such as playing a crown game and co-sponsoring the disaster recovery program of B.LEAGUE. What is the significance of supporting B.LEAGUE? And what is the future development? I asked the company.

“Rooted in the region and develops with the region”

Mr. Akihiro Terakado, Manager, Business Planning Office, Corporate Planning Department, Japan Post Co., Ltd. In charge of activities as a B.LEAGUE partner from 2019

“Japan Post and B.LEAGUE have both emphasized rooting in the region and developing together with the region. We believe that we can share our philosophy in terms of aiming for sustainable and stable growth, and our partners. I hope that the B.LEAGUE clubs in each region and the post office network nationwide will work together to promote basketball. “(Mr. Teramon)

The basketball competition population is the largest of all competitions, and it is said that there are about 450 million people in the world and about 600,000 people in Japan. With about 250 million people playing soccer, which is very popular all over the world, you can see how many people play basketball. Akihiro Teramon of the Japan Post Corporate Planning Department talks about its appeal.

“It’s the speed of the game development after all. The offense and defense change in an instant, and there are many scoring scenes, so it’s exciting. The flow really changes in a few seconds. I will watch B.LEAGUE live for the first time in charge. I did, but I was overwhelmed by the hot air.

The close proximity of the players to the spectators is another attraction not found in other sports. If you watch the game in the front row seats, you can feel the footsteps of the players, the impact of receiving the pass, and even the breathing that goes up. “(Mr. Teramon)

Share the philosophy with B.LEAGUE, who engages in social activities

B.LEAGUE will focus not only on on-court games but also on off-court community and social contribution activities

Japan Post has continued to support by holding crown games as a partner of B.LEAGUE. Among them, in the social responsibility activity “B.LEAGUE Hope” carried out by B.LEAGUE, 2021 will be the 10th anniversary of the Great East Japan Earthquake and “B.Hope HANDS UP! PROJECT supported by Japan Post”. 』And support as.

The Great East Japan Earthquake had a great impact on B.LEAGUE clubs and players. Some clubs were suspended due to the crisis of survival, and some clubs were established with the desire to “smile again in the community.”

“We held a program called” Defense Action “with the aim of not forgetting the earthquake and thinking about how to utilize the lessons learned and how to act. This is to have students learn about disaster prevention and mitigation while playing basketball. It’s a thing. If you experience it through sports, it has the advantage that many people will feel closer to you. “(Mr. Teramon)

“HANDS UP!” Is the theme of the BB.LEAGUE 2020-21 season, and he says that he also has the desire to “deliver excitement to many people who are supporting us even in the Corona disaster.”

Through the support activities, there were positive reactions from employees and customers. Mr. Teramon said, “We are in the third year of support (to B.LEAGUE), but the original image of a post office, such as” safety and familiarity, “has been added to the” cool company. ” After all, I think that it is important to support B.LEAGUE. “

Held a crown match at a home game in Levanga Hokkaido

Mr. Tetsuro Takeda, Chief of Sales Promotion, Postal and Logistics Sales Department, Japan Post Co., Ltd. Hokkaido Branch.On the day of the crown match, we enthusiastically supported Levanga Hokkaido at the venue.

The crown game continued to be held, and on December 11, 2021, the home game of Levanga Hokkaido was held as Japan Post Presents at the Hokkaido Prefectural Sports Center (commonly known as Hokkai Kitayeru).

Mr. Tetsuro Takeda of Japan Post Hokkaido Branch in Sapporo, where the match is held, talked about the joy of holding the crown match locally.

“The crown game of Japan Post is held all over Japan, but it was decided to be held in Sapporo in 2021, and all the employees were very excited. Even for customers who do not usually come to the post office It was a good opportunity to get to know us.

In this game, as one of the measures against infection, I had one seat vacated, and I installed a Posukuma panel with a Yu-Pack box there. I hope you can feel our products closer to you. “(Mr. Takeda)

The panel of “Posukuma” at the match venue. Promote “Yu-Pack”

In addition, there are various gimmicks to liven up the home game.

“On the day of the match, we distributed original towels to the visitors. We hope that you will use them to support Levanga Hokkaido. Furthermore, our employees and their families will also visit the match. However, at that time, we all wore the Levanga Green T-shirt, which is the team color of Levanga Hokkaido, and supported them with a sense of unity. “(Mr. Takeda)

Events unique to Japan Post

At the booth at the venue, a “Posukuma and Support Letter” will be held to send a support message to the players.

On the day of the match, the opponent was the powerful Osaka Evessa. While boosters (fans and supporters in B.LEAGUE) are rushing to the venue one after another, if you write a message to the players and post it to the special post at the venue, it will be read aloud in half time, which is an event unique to Japan Post. I was.

The game was heated and sweaty. As Mr. Teramon says, the offense and defense change in an instant, and the play that keeps an eye on is developed. Levanga Hokkaido’s mascot character, Leverd, and Japan Post’s Posukuma will also liven up the venue. DJs will lead the support at the venue as the game unfolds. Support the home team Levanga Hokkaido while using loud sound effects.

Levanga Hokkaido had the upper hand in the game from beginning to end, but Osaka Evessa showed a fierce catch-up at the end of the fourth quarter. However, in the end, Levanga Hokkaido pushed out and won. The whole venue was showing the best excitement. It can be said that this is the real thrill of B.LEAGUE.

Many Japan Post employees also visited the venue.Mr. Takeda mentioned earlier in the center

Mr. Teramon reiterates the significance of supporting B.LEAGUE.

Basketball is also played in physical education at school, so everyone plays it once. Not only young people but also parents and children and elderly couples actually come to see the B.LEAGUE game. , I have a wide range of ages.

“I played basketball at school today! It can be a “common language” where grandchildren and grandpas can talk. There are various people who use the post office, so I think it makes a lot of sense to support basketball. “(Mr. Teramon)

“Exercise opportunities” and “dreams” Healthy growth of children

One act of the event at half time.B.LEAGUE has a wide fan base from children to adults

Japan Post will also “Deliver, Basketball!” As part of the “B.Hope Action DRIVE TO DREAM” project, which will be held at the time of the B.LEAGUE ALL-STAR GAME 2022 IN OKINAWA held on January 14th and 15th, 2022. “supported by Japan Post” is to be implemented.

Due to the influence of the new coronavirus, children’s lack of exercise has become a social issue. Furthermore, in recent years, the increase in learning activities outside of school and indoor play time has reduced exercise opportunities and increased injuries, which has become a social problem.

Therefore, in order to let children experience the joy of sports and support their healthy growth, basketball goals and balls will be presented as gifts. There are also plans for players to visit and deliver directly, and to send video messages, which is intended to be an opportunity for players to have dreams for basketball and sports as a whole.

Japan Post will not only support the B.LEAGUE match, but also aim to contribute to the health of as many people as possible through these activities.

#Sponsored: Japan Post Holdings Co., Ltd.

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