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Barça values ​​two offers from companies in the technology world

BarcelonaBarça continues to work to find the main sponsor of the shirt from 1 July 2022, the date on which the link with the Japanese multinational Rakuten will end. As ARA has learned from sources familiar with the negotiations, the goal set by Joan Laporta’s board of directors is for Rakuten’s replacement to be a world-class global technology brand aligned with the “values ​​of the club.” and that it does not generate ethical conflicts with the new article of the statutes, which was approved at the assembly of delegates last October. The article states that Barça is committed to acting in accordance with the Universal Declaration of Human Rights. In this sense, on the table of CEO Ferran Reverter are two offers that would fit. The Barça general manager is the one who is getting involved in the negotiations together with the manager Juli Guiu.

The intention of Barça, which is aware of the global economic situation and the fact that right now the club is not going through its best sporting moment, is to reach an agreement based on variables by objectives and that will require a much more active participation of footballers in the sponsorship of what they have had with Rakuten. In other words, until now the conditions were set by Barça and in the future they will be set by the sponsoring brand, which will seek to get closer to the base of 400 million Catalan fans that are spread all over the world in order to that the economic bet is profitable to him. Right now, Barça are only earning 30 million euros more than Rakuten, which is disappointed by the club’s lack of help in meeting its goals after last summer’s downward renewal. Previously, since 2017, the Barça entity received 55 million more variables per season.

The cryptocurrency business

The offers of top-tier technology companies are not the only ones that Barça currently values. On the table is also one of a cryptocurrency company, a sponsorship sector capable of offering the club 70 million euros a year. But not everyone at Barça sees the advertising of a sector that they consider controversial and that is entering the world of football with great force, especially after countries such as Spain have banned the advertising of football shirts. bookmakers. In fact, this relationship of cryptocurrencies with the king sport is already generating conflicts. This December, the Advertising Standards Authority (ASA), an agency that oversees advertising in the UK, banned ads that promote advertising. fan tokens of the Arsenal because it did not highlight the dangers of investing in cryptocurrencies and also because it took advantage of the inexperience of consumers in terms of cryptocurrencies. Barça would only bet on this third way of sponsoring the shirt if their first two options had failed at the end of January.

Interestingly, the company affected in the case of Arsenal is Chiliz, who is a global sponsor of Barça and in charge of fan tokens of Barça since February 2021. As reported Sports world in early November, there was a virtually closed negotiation with Chiliz to also appear on the left sleeve of the first team jersey (now without advertising) in exchange for 9 million euros until June 30, 2022, in an agreement expandable over seasons. For now, however, the deal has not been made official and, as ARA has learned, the club has backtracked. Another problem facing Barça is that they have not yet secured a replacement for Beko as a sponsor of their training clothes. The contract with the appliance brand ends on June 30 and the Turkish multinational is not ready to continue.

The offer of an Arab investment fund is ruled out

On the other hand, according to sources in the negotiations, the club has ruled out in recent months 100 million annual sponsorship from an investment fund owned by the Saudi government, an offer that had revealed the What are you playing at? of SER Catalunya at the beginning of November. The club considers that it does not agree with Barça’s values ​​or with the defense of the Universal Declaration of Human Rights. Meanwhile, Nike expects the Barça club to announce who will be the new main sponsor of the shirt for the 2022-2023 season. The deadline set by the American multinational was last October. This could lead to a financial penalty for Barça if the two entities do not reach an agreement to avoid it.

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