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To honor the success and celebrate the journey of flagship NBA player Stephen Curry, Under Armor has decided to launch, for the first time, its first pair of digital sneakers, and not the least. To revolutionize the metaverse game, the American brand has selected the Genesis Curry Flow, the pair that Curry wore during the match in which he broke the record.
The result of an unprecedented collaboration between Under Armor and Berlin Cameron, a renowned boutique creation agency, this launch turns out to be a concentrate of innovation that risks becoming more democratic very quickly. These digital shoes can be worn in three pre-programmed game ecosystems (Gala Games, Decentraland & Sandbox) which make them not only aesthetic but also functional. Socially committed and invested in projects with a strong cultural impact, the actors behind this idea wished to donate all of the net income from primary sales to organizations that support access to sport. The funds will be used to finance personal development programs, to offer equipped and safe training places, but also to provide sports equipment and accessories to all vulnerable children around the world. The “Genesis Curry Flow”, a pair, certainly, fictitious but which will have a real impact in today’s world.
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The Genesis Curry Flow has been available since December 21 for $ 333 at 2974.currybrand.com
The American brand of Sportswear, Under Armor launches its very first digital good in the form of NFT by unveiling the Genesis Curry Flow, the legendary pair worn by Stephen Curry during his record-breaking 3-point match in a charity goal.