The Crypto.com Coin (CRO) is one of the biggest winners among cryptocurrencies in 2021. The Coin platform has seen its price rise sharply in the past few weeks. The CRO is now in 15th place among the largest cryptocurrencies by market capitalization.
Crypto.com has experienced an extreme increase in awareness in the last year through large-scale marketing and especially through sponsorship in the field of sports. Today we are introducing 3 sponsorships that made the platform known worldwide in 2021.
Probably the most famous move by Crypto.com in the past year was the takeover of the sponsorship for the world-famous arena of the NBA teams Lakers and Clippers from Los Angeles. Especially the LA Lakers are an iconic brand across the globe thanks to legends such as “Magic” Johnson, Shaquille O’Neill and the sadly deceased Kobe Bryant.
Until recently, the arena of the two teams was called the “Staples Center”. Under this name it was probably the most famous arena in the entire NBA. But a few months ago, Crypto.com acquired the rights to the arena. This is now called the “Crypto.com” arena. Many fans have to get used to it first. However, the marketing effect is huge for the crypto exchange.
2. Formula 1
As a sponsor, Crypto.com has also caused a stir in Formula 1. For the first time, the crypto exchange appeared at the British Grand Prix as a sponsor for the highest class of racing. The platform’s logo could also be seen in the other races of the past season.
The sponsorship seems to have paid off. The title fight in Formula 1 in 2021 was more exciting than it has been in a long time. In the end, Max Verstappen triumphed and took his first title ahead of Lewis Hamilton, who had dominated the past few years. The increasing interest of the people in this hot title fight naturally plays into the cards of Crypto.com as a sponsor.
The Ultimate Fighting Championship (UFC) has not only become increasingly popular in the home country USA in recent years. Thanks to charismatic fighters like Conor McGregor, the fight in the Octagon is increasingly establishing itself as an alternative to boxing. Crypto.com has also recognized the trend and has positioned itself as a sponsor.
Closed in July 2021 crypto.com signed a deal with the UFC for $ 175 million. This contract runs for 10 years. The stock exchange logo is printed on the combat suits that the fighters wear during the competition. In general, the UFC is very interested in the cryptocurrency industry and is constantly striving for partnerships with crypto and blockchain startups.
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