On October 29, Renrenche, a deep partner of 58.com, announced that it has officially reached a cooperation with the Chinese Men’s Basketball Professional League (hereinafter referred to as “CBA League”). In this year’s CBA league, Renrenche has become the official partner of the event. The two parties will actively join hands in the future cooperation to jointly promote the development of the CBA League and the cause of Chinese basketball.
The cooperation with the CBA League this time is another national-level sports resource cooperation after Renrenche and the Chinese women’s football team cooperated. As we all know, the CBA League has entered its 27th season, has a broad base of fans across the country, and is one of the most successful professional sports events in China. The CBA League’s never-giving up and tenacious fighting spirit has deeply affected everyone, which is highly consistent with the brand positioning of Renrenche. The achievement of this cooperation not only provides strong brand support for Renrenche, but also reflects Renrenche’s strong brand appeal.
Sportsmanship affects the people in a subtle way in every game. In recent years, “fitness” has gradually become a hot word, and the people’s demand for physical fitness and health has greatly increased. Renrenche also actively responds to the development goals and tasks of the “sports powerhouse”, and has always insisted on participating in and promoting the development of Chinese sports. The in-depth cooperation between Renrenche and the CBA league will bring continuous exposure to Renrenche. While enhancing the brand’s influence and user favorability, achieving differentiation and attracting traffic, it also creates a brand image that consumers love and see.
Prior to this, Renrenche’s in-depth partner 58.com has successively named the Chinese League, and strategically cooperated with the CBA League and the Chinese Super League to lay out the big IP layout of sports events, and with the help of sponsoring the “Chinese Football Player” and creating ” “Anjuke Cup” and other methods have helped the development of Chinese youth. In the past 58 same city, Anjuke International Invitational Tournament, “Let’s Play” Carnival and other events, they have achieved excellent results, whether it is offline attendance, outdoor media coverage, or online Network ratings and other aspects have good performance.
At the same time, CBA will also carry out in-depth operation activities in various cities across the country for the development of the business of people-person vehicles. The two sides will carry out in-depth urban operations through various forms such as basketball parks, community carnivals, and CBA community charity, so as to encourage and discover more people to join the sport of basketball, and help the CBA league and Chinese basketball to be better. develop. In the future, 58.com and Renrenche will continue to exert the driving force and influence of leading enterprises to help the progress of the national sports industry.
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