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Oise: thanks to the videos of star Youtubeur Nota Bene, attendance at the Archery Museum is skyrocketing

Perched on the walls of Crépy-en-Valois (Oise), the Musée de l’Archerie et du Valois opens all weekend for its sixth edition of the Arch and Arrow makers Forum. An art, fallen into oblivion, which is now enjoying renewed interest. On Saturday and Sunday, the public will be able to attend demonstrations, learn about archery and visit the museum, all free of charge.

Among the visitors, some will undoubtedly have been tempted to push the heavy oak doors of the museum thanks to the three videos that Benjamin Brillaud published this summer. On his channel Please Note, the Youtuber with 2 million subscribers popularizes History by offering fun sequences. And the latter tried his hand at jet weapons and archery. “I had done it when I was a teenager,” he confided to the Parisian last May. It brought back good memories to me but we had to remake a few scenes because I was a little rusty at the beginning. “

The museum also has a YouTube channel

One thing is certain, the arrival of this YouTube star has been beneficial for the attendance and notoriety of the museum with its little-known theme. “Initially, he was supposed to do only one and he published three! In total, they made a million views. We are really delighted, appreciates Marion Roux-Durand, the director. It had consequences on our attendance and our reputation. We had a great summer, many visitors told us that they had heard about us thanks to Nota Bene. So we wrote a questionnaire that we left at reception. This let us know that we had 15% more attendance. “

However, the Archery Museum team did not wait for the Youtubeur to publish videos. During confinement, she had set up a YouTube channel and published her “little columns” every month. Certainly with fewer “clicks”. “This allowed us to keep in contact with the public despite the confinement episodes,” says the director. And we continued thereafter. We are preparing the October one. “

Saturday and Sunday, from 10 a.m. to 6 p.m., the sixth edition of the Forum des makers of arcs and arrows at the Musée de l’Archerie et du Valois, rue Gustave-Chopinet in Crépy-en-Valois. Phone: 03.44.59.21.97.

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