(by Mattia Celio) – New franchise partner per Betway. Yesterday the partnership with the Philadelphia 76ers was made official. With this new multi-year agreement, i team partner NBA of the digital operator rise to seven.
Under the terms of the contract, Betway signage will be visible on the Wells Fargo Center, the “Philly” arena, during the regular season televised home games, including on the team benches, the LEDs on the side of the pitch and the basket and the signage visible on TV next to the scorer’s table.
Betway will also be available through the 76ers’ Instagram, Twitter and Facebook accounts. Additionally, before each regular season match, the digital operator will sponsor a pre-match stats graph, while Philadelphia’s social media will promote marketing efforts.
In addition to the aforementioned visual assets, the collaboration between the two entities also includes a social media prize contest that fans can enter for a chance to win tickets to the 76ers home game.
The partnership with the Philadelphia 76ers follows Betway’s donation of assets during West Ham United’s home game against Tottenham Hotspur, being the sponsor of the “Hammers“.
Anthony Werkman, CEO of Betway, said: “This partnership is not only a branding opportunity, but also an opportunity for us to interact with fans who will also be able to access our product.”