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Minor League Baseball (MiLB) has signed a 3-year partnership with Marvel

Minor League Baseball and Marvel Entertainment announced a three-year promotional partnership Wednesday at the Chicago Museum of Science and Industry, home of the “Marvel: Universe of Super Heroes” exhibit.

The show, which will launch next season, will feature 96 minor league clubs Different across all four levels that will host at least one superhero-themed night featuring popular Marvel characters, with specialty t-shirts of course, along with other Marvel-themed activities and promotions that take place throughout the game.

The series of events is officially called «Marvel’s Defenders of the Diamond» and it will also come with its own comic series, which will be distributed at participating stadiums. And then there’s this press release plot twist: “Co-branded merchandise and other surprises to be unveiled in 2022.”

“This partnership is about more than driving attendance – it’s about Marvel and Minor League fans getting to experience baseball in a completely different way with appearances by Marvel characters, Marvel-themed uniforms, social media engagement, storytelling, graphics in the stadium to name just a few, ‘he said Jon Harris, AthLife CEO, Marvel Sports Representative for a long time. “Of course, it wouldn’t be Marvel if we weren’t holding back some things, so expect some surprises along the way.”

“MiLB’s new partnership with Marvel Entertainment brings together two storied brands creating memories that are passed down through the generations,” said MLB’s vice president of minor league business operations, Kurt Hunzeker. “The possibilities with this partnership are endless and we look forward to incredibly creative content, merchandise and promotions.

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